B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. But you have to own that in your content.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” It’s how customers experience your brand across a fragmented digital landscape.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? Content marketing can strengthen your brand image and establish your company as an industry leader.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

ClearVoice

JANUARY 29, 2024

Enhancing content relevance and quality Working with people from various expertise and departments provides opportunities to gain diverse perspectives you can weave into your content creation process. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Image via Pixabay.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #2 Network with the best in the field.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. Click To Tweet. Touchpoints.

Work Management 80

Work Management Marketing Management Design Service 80

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Collaborate.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

MarketMuse

AUGUST 6, 2018

Content Marketing World is an event full of inspirational people, educational workshops, and enjoyable networking opportunities. If the speaker lineup and #cmworld Twitter buzz is any indication, this will not be a year to miss.

Content Marketing 41

Content Marketing Buzz Content Network Marketing 41

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. 2018 Content Marketing World.

Conference 107

Conference PR Storytelling Public Relations 107

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Are you registered for the new B2B Marketing Exchange event next month? We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats. Awards Season.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Content is changing as the world enters a new era.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference. Location: Everywhere!

Conference 120

Conference Buying Cycle Analysis Social Media 120

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. You learn, you network, and you open to new possibilities. If you are looking for marketing-focused conferences, check out The Ultimate List of Marketing Conferences in 2019. Description: 45+ sessions and workshops with practical takeaways on the digital economy.

Conference 106

Conference Creativity Startups Network Marketing 106

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. We feel your pain, and we’ve done our best to help by carefully selecting this list of the top 10 B2B marketing events for 2019.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Valasys

APRIL 9, 2024

The LinkedIn virtual network, which is populated by different industries’ professionals, presents a huge scope of possibilities to exploit, thus the lead generation – a completely doable and accurate endeavor of very high potential. This informative and engaging content positions you as a trusted resource, drawing in potential leads.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. She’ll reveal how you can be a content rockstar – even without any backup singers.

Content Marketing 48

Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Course 105

Course Paid Content Marketing Analytics Tools Work Management 105

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. The findings in this report are a clear indication of the vast and continual changes in the field of digital marketing and prove that constant learning is what will help you stay ahead of the curve.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. What is Integrated-Influencer-Content? Let us explain.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207