Marketing Insider Group

SEPTEMBER 20, 2017

Content marketing is changing. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 192

eCommerce Content Marketing Brand Identity Branding 192

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Avitage

SEPTEMBER 7, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

Content 120

Content Verticals B2B Sales Tactics 120

Acrolinx

APRIL 22, 2020

Big companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work".

Content 100

Content Promotion Paid Search Agency Companies 100

KoMarketing Associates

AUGUST 6, 2019

As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole. The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.”

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

Content Marketing Institute

DECEMBER 2, 2022

Do you jump into the red ocean with content on popular topics? Here's why you should try a purple-audience approach instead (and how to do it). Or do you dive into the blue ocean with a contrarian view of a trending subject? Continue reading →

Content 105

Content Leads Lead Marketing Qualified Leads 105

PureB2B

MARCH 31, 2023

The post Upgrading Your Content Syndication Approach appeared first on DemandScience.

Content 62

Content 62

KoMarketing Associates

NOVEMBER 15, 2018

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Without content, SEO efforts will remain stagnant, and vice versa. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

Marketing Insider Group

JULY 6, 2016

Sometimes, you just don’t know what to make your content about. The post The Marketer’s Approach To Overcoming The Content Writer’s Block appeared first on Marketing Insider Group. Writer’s block happens to the best of us. Their only concern is to get their ideas flowing again and resume […].

Content 130

Content Best Practices Marketing Content Marketing 130

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. This is the most efficient approach for establishing trust and improving customer relations. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Content Marketing Institute

DECEMBER 6, 2022

You don’t need a background in marketing to excel in content. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Continue reading →

Paid Search Agency 103

Paid Search Agency Content Marketing Ad Building 103

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. In order to foster creativity and content creation, the space has been decorated accordingly and the company will also supply camera crews, sound engineers, etc.

Brand Identity 159

Brand Identity Branding Storytelling Case Study 159

MarketMuse

MAY 7, 2021

The post An Epic New Approach to Predicting Content Success appeared first on MarketMuse. One thing for sure you need to start with a strategy that you’re confident in, and the best way to do that is to base it on real-time data.

Content 52

Content Best Practices SEO 52

Circle Studio

JULY 26, 2018

“Content-first” is a philosophy that leading digital agencies have adopted to guide their clients’ websites in a more efficient direction and to ultimately create a better user experience (UX). Naturally, a content-first approach recognizes content (messaging, copy, images, video, downloadables, etc.)

Marketing Websites 83

Marketing Websites Advertising Agencies Content Wikipedia 83

Kapost

MAY 3, 2017

That’s about how many different individual contexts content marketers need to address if they want to. The post An Agile Approach to Repurposing Content appeared first on Kapost Content Marketing Blog. Today’s article on the Marketeer will be brought to you by the number 4,096.

Content 79

Content Content Marketing Marketing & Strategy Marketing 79

Convince & Convert

SEPTEMBER 10, 2015

From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Get more content like this, plus the very BEST marketing education, totally free. Connect with KFC’s Founder on LinkedIn.

Display 156

Display Brand Identity Branding Paid Search Agency 156

Buffer

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Content Marketing 160

Content Marketing Sample Differentiation Content 160

Marketing Insider Group

DECEMBER 2, 2015

When you’re embarking on a content marketing journey, this can be a great approach. The post How To Get Started With Content Marketing: The Walk vs. Run Approach appeared first on Marketing Insider Group. However, it’s imperative to understand what “walk” really means if you want to be successful.

Planning 100

Planning Content Marketing Content Marketing 100

SEMrush

NOVEMBER 5, 2018

Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow.

Content Marketing 110

Content Marketing Content Marketing Research 110

Content Science Review

SEPTEMBER 24, 2020

In this Q&A, Georgia’s Chief Digital Officer discusses the digital office's initiative to revamp websites hosted on the state’s official CMS.

Content 98

Content Marketing Websites 98

Convince & Convert

FEBRUARY 3, 2016

Content marketing is meant to be a strategic way to reach and attract a defined audience. How would they create content that resonates with all of these different types of people? How to reach this community: Create case studies and content around how health professionals use Fitbit in their practice.

Content Marketing 99

Content Marketing Advertising Agencies Case Studies Content 99

KoMarketing Associates

MARCH 20, 2014

(Here’s the part where I connect my new-favorite TV series to the world of content marketing. For content marketers, the “time is a flat circle” concept brings up an interesting question: When it comes to our marketing strategies, are we simply recycling the types of content assets we’ve known to be successful in the past?

Content Marketing 120

Content Marketing Content Paid Search Agency Urgency Marketing 120

Convince & Convert

NOVEMBER 27, 2015

.” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience. Five sales rep profiles and the highest performing approach for sales reps. Creating the most valuable content. In This Episode. The most important numbers to crack the code of sales. to come together.”

Content Marketing 83

Content Marketing Ideal Customer Profiles Mobile Marketing Content 83

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. B2B content marketing has lost its way.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Webbiquity

APRIL 18, 2024

The entire marketing approach becomes more consistent and error-free. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Convince & Convert

APRIL 2, 2014

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Sample 158

Sample Content Marketing Differentiation Content 158