SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This helps foster long-term relationships and promotes customer loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Leadspace

FEBRUARY 12, 2019

Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). To do all that, B2B marketers and salespeople need the right technologies.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Leadspace

DECEMBER 7, 2021

Categories included data integration, data sources and types, identity resolution, activation and alerts, decisioning, reporting, application integrations, product vision and market approach. The platform is purpose built upon the science of buying teams and the data and signals that define them.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

DealSignal

MAY 8, 2023

It’s the same with marketing play. In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. So what should you do?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Liveintent

APRIL 20, 2021

The email program is the key to maintaining a relationship with the reader, the key to driving subscriptions (the insights can even be leveraged as part of a dynamic paywall model ), the key to logged-in advertising revenue outside the walled gardens, and the key to Identity and People-based marketing in a world without third-party cookies.

Marketing Management 118

Marketing Management Newsletter Intent Data Advertisements 118

DealSignal

AUGUST 25, 2020

The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions.

Bombora 52

Bombora Purchase Intent Purchase Intent 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. Advertising/Marketing. This isn’t a debate, the data proves it. . Telecommunications. Automotive. Real Estate.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Inbox Insight

APRIL 2, 2020

Account-based marketing and inbound marketing represent two very different approaches to gaining customers. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. What is inbound marketing?

Inbound Marketing 112

Inbound Marketing Account Based Marketing B2B Marketing Work Management 112

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

SalesIntel

NOVEMBER 22, 2021

They find three points on the company or contact in three minutes of research. Three key points on the company and/or on the contact in less than three minutes; also known as “pre-call research”. Company: Leadership changes, product launches, press releases. Press releases. How are they doing it? Google searches.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Conversica

NOVEMBER 9, 2021

Conversica AI Assistants solve ABM execution challenges by allowing sales and marketing teams to augment capacity for personalized engagement with every target account. However, marketing and sales teams consistently face capacity limitations, and as a result, don’t have the time to effectively use the data for personalized outreach at scale.

Account Based Marketing 52

Account Based Marketing Enterprise Management Work Management Marketing Management 52

Excelsior Research

MAY 31, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. In this era of digital marketing, finding and generating more prospects has become crucial.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. The 227-person study conducted by Renegade was equally split between marketers (51%) and salespeople (49%).

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Complement their programmatic account-based marketing (ABM) with direct outreach.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

6sense

OCTOBER 25, 2021

If you work in the revenue-technology space, I’m sure you’ve read our CEO Jason Zintak’s blog post from the other week — or saw the Times Square billboard , or the social media storm, or read the press — about the exciting news that Slintel is now part of 6sense. Make 6sense intent data and other capabilities available in Slintel.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Transparency Psychographics 62

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

SalesIntel

AUGUST 8, 2022

In-depth personas can also be used for other teams like marketing and product to help create content and product features. Instead, look for a company’s press releases, social media posts, annual reports, and the prospect’s LinkedIn posts. Websites are focused on the product, not the company. Hack #4: Cold Calling is Not Dead.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. It’s no different when it comes to achieving a revenue goal. It’s go time.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Conversica

MAY 2, 2022

the leading provider of Conversational AI solutions for enterprise revenue teams, announces a new Conversational Account-Based Marketing (ABM) integration with 6sense , a leading platform for B2B organizations generating predictable revenue. FOSTER CITY, Calif., May 3, 2022 – Conversica, Inc. ,

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Work Management 40

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. Now, as a key European reseller partner for Conversica, LeadFabric continues to deliver new and innovative MarTech solutions to the European market.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

PureB2B

FEBRUARY 16, 2021

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions.

Intent Data 62

Intent Data Intent Top of Funnel Phishing 62

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers. Let’s face it.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

NOVEMBER 8, 2023

But one contact is just the starting point — to execute a modern go-to-market motion that embraces the entire account, sellers need the full context of everyone involved in making decisions. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short.

Buy 130

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Heinz Marketing

OCTOBER 24, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Engagio

APRIL 20, 2020

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? Matt Heinz.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Customers are educating themselves before contacting company salespeople. Virtual event history.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. The term “data provider,” covers a wide array of business services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100