Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items.

Content Marketing 247

Content Marketing Planning Paid Search Agency Content 247

Thinkers360

FEBRUARY 16, 2024

24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes.

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Marketing Insider Group

SEPTEMBER 29, 2020

SPARK proudly displays its contributors, “a hand-selected group of ADP subject matter experts, entrepreneurs, business writers, and consultants” right on the homepage, demonstrating that its content is written by individuals with the experience and authority to provide real insights and actionable advice. The Orange Dot by Headspace.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Zoominfo

SEPTEMBER 26, 2018

Here are some key tips to develop better recruiting content to support your employer brand: Consult your candidate personas. Candidate personas are profiles of potential candidates that include a set of preferred characteristics like work history, skills, goals, employment preferences and much more. Use storytelling.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR. In the trenches since 1995.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JUNE 2, 2020

Use STORYTELLING to build a connection. Rather than overwhelming your audience with an endless stream of figures and data, engage them through storytelling. Once you’ve assembled your key points and profiled your audience in terms of knowledge level and time frame, then you’re ready to turn to the all-important structure!

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Salesforce Marketing Cloud

APRIL 22, 2024

Karen Engstrom, talent acquisition manager at Salesforce consulting firm CodeScience, says she’s a “unicorn hunter,” looking for people who have just the right skill set to work well at her company full of creative self-starters. With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 61

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 61

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. How it works: Templates: Unfold is the ultimate toolkit for storytellers, providing all the things you need to make your content stand out on social media. Use the app to its fullest potential and make your Instagram profile a landing page for your followers.

Template 120

Template Ideal Customer Profiles Profiling Display 120

Top Rank Marketing

NOVEMBER 1, 2023

LinkedIn has made inroads in this area, having rolled out expanded visibility for its call-to-action profile buttons that were rolled out in April, which will appear in more areas on the platform, including in feed posts and within search results, LinkedIn recently announced. LinkedIn is a TopRank Marketing client.

Paid Content 128

Paid Content Features B2B Marketing B2B 128

Marketing Insider Group

SEPTEMBER 28, 2020

Profile (biographies and interviews with key individuals from the Nutanix global team). Storytelling is one of the cornerstones of successful content marketing. Story Labs also features employee profiles and stories , demonstrating the wealth of talent and expertise behind the various branches of the global Microsoft brand.

Thought Leadership 307

Thought Leadership Enterprise Management Work Management Marketing Management 307

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. Her clients include interior designers, business coaches, consultants, marketers, real estate professionals and attorneys. Simply check out my nDash profile. Chinwe Njoku. My name is Chinwe.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. Her clients include interior designers, business coaches, consultants, marketers, real estate professionals and attorneys. Simply check out my nDash profile. Chinwe Njoku. My name is Chinwe.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Convince & Convert

OCTOBER 9, 2017

IBM Stays Relevant with Reactive Storytelling. R eactive storytelling means combining a top-of-mind story or idea with a compelling marketing message that your audience finds interesting. IBM uses reactive storytelling during popular events to share how these events are leveraging the company’s technology.

Brand Identity 159

Brand Identity Branding B2B Work Management 159

SocialPilot

FEBRUARY 9, 2024

You can find valuable how-to guides, growth hacks, and strategies around blog writing on his LinkedIn profile. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Robert has a knack for creating content with great storytelling.

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

Zoominfo

JUNE 6, 2022

Here are some key tips to develop better content to support your employer brand: First, consult your candidate personas To build a strong employer brand, your candidate-facing content must resonate with your ideal candidates. Through written and visual brand storytelling , talk about the journey of specific employees.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Inbox Insight

AUGUST 27, 2020

By utilizing bespoke intent technology, firmographic and profile data, Inbox Insight were able to ensure engagement with the right target audience for Automation Anywhere. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world.

Lead Ranking 89

Lead Ranking Content Marketing Planning Lead Scoring 89

Brightedge

MAY 16, 2021

She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Download the SEO initiatives playbook. Read the free ebook on content marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. David Linthicum. Jeremiah Grossman. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. He is also a growth consultant for Fortune 500 companies, celebrities, and brands. Key takeaways from the book include: Tips on crafting a LinkedIn profile that engages your reader. Jeremy McGilvrey is an award-winning marketing consultant with a huge following on YouTube.

Social Media 135

Social Media Social Marketing Media Planning 135

The Customer

FEBRUARY 17, 2021

So, how did Kim finesse his own “brand story” – or POV about storytelling? But when you’re talking to a storyteller you cover a lot of ground. We also discuss: How movies are an analogy for Kim’s point of view about storytelling first. She also profiles executives through her podcast, “ Insider Interviews with E.B.

CMO 75

CMO Brand Identity Branding Storytelling 75

The Lead Agency

FEBRUARY 8, 2023

This gives sales reps the opportunity to play a more consultative role, as opposed to sharing basic business and product information with prospective buyers. Assisting companies to personalise the customer experience through a deeper understanding of customer behaviour that can be used to construct precise customer profiles.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

nDash

FEBRUARY 23, 2022

If you would like more information about what I can do, you can find it on my nDash profile or my website. I’m a digital content producer for a local news station with a passion for storytelling; whether it be through articles or content presented in other formats. Dianté Gibbs. My name is Dianté Gibbs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

nDash

APRIL 27, 2022

For me, writing is the freedom to create and compel through storytelling. You can contact me through my nDash profile , where you can also find my linked social media. Lauren Bocka. I’m Lauren. I’m a freelance writer with special interests in food, travel, health, and wellness. Oh, and reading books. Lots of books. Roxana Guy.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x Leveraging big data analytics, the platform analyzes to craft customer profiles. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

DECEMBER 9, 2021

Karen Engstrom , talent acquisition manager at Salesforce consulting firm CodeScience , agrees. profile to potential employers to prove his experience and knowledge. Now that he’s created his portfolio resume website with the Build Your Personal Portfolio on Salesforce project, Kelly links to his Trailblazer profile on this site.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

Outgrow

DECEMBER 3, 2020

It also specializes in brand consultancy and brand design. Hence, Saatchi used storytelling and documentaries to show the heartbreaking effects of illegal poaching. So, Tug created a digital campaign with videos and storytelling about what was happening on Aussie beaches every day. 10 Feet Tall.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Hinge Marketing

FEBRUARY 27, 2020

This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Digital Advertisements. Client Engagements.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. She serves as technical advisor for the Freedom of the Press Foundation and the TrueCrypt Audit project, as well as advising media outlets on how to improve their cybersecurity profile. David Linthicum. Jeremiah Grossman. Jack Rhysider.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Heinz Marketing

OCTOBER 1, 2022

You can book a private 15-minute consultation at Office Hours with the Experts. Optimizing Your Instagram Profile and Content. The event will bring together fellow B2B marketing professionals such as C-level decision makers, business directors, managers, and aspiring marketers from all over the country.

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. If done right, employees can be activated to be brand storytellers and influence others through the purchase funnel.” Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. So, in Episode 6 of Insider Interviews , Henke explains how her team approaches brand storytelling – turning complicated offerings into human-oriented content.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

Contently

AUGUST 4, 2017

When it comes to storytelling, some brands are luckier than others. Articles cover do-it-yourself tips, shopping guides, and, best of all, entrepreneur profiles. These profiles are a perfect fit, letting Etsy write about a variety of products and shops while revealing the stories of people who have helped the platform thrive.

Best Practices 112

Best Practices Content Marketing Work Management Ideal Customer Profiles 112

Markempa

AUGUST 19, 2021

Do they work with companies that fit your ideal customer profile? Finally, when experts are doing their consulting, writing, and speaking, they are not entirely focused on new business development. Inside Sales: Why good call guides are built on storytelling. You can also use tools like Twitter, LinkedIn, and Google Alerts.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Convince & Convert

MARCH 19, 2018

Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. Serve messaging that encourages a purchase, demo, or consultation. Remember, a promotional campaign will still generate impressions and visits to your social profiles. Experiment with Other Social Channels.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Contents 1. Watch to find out.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117