Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. Privacy and compliance. This time, our theme is “The customer journey of a lifetime.”

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Martech

FEBRUARY 17, 2022

One remark I recall hearing at the recent IAB leadership conference was that it was “only a matter of time” before Google restricted cross-app tracking on Android just as Apple has already created an opt-in environment for it on the iPhone. The post Good morning: Here comes the Android Privacy Sandbox appeared first on MarTech.

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Privacy Opt-in Conference Internet Marketing 94

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. What this might mean for email marketers.

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Privacy Protection Privacy Email Marketing Open Rate 145

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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Martech

MAY 7, 2024

Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members.

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Privacy Conference Tagging Network Marketing 96

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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Litmus

OCTOBER 13, 2021

Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th. In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( Head of Research, Oracle Marketing Consulting.

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Privacy Protection Privacy Tactics Consulting 75

Blend Marketing

OCTOBER 19, 2021

Announced during the Worldwide Developers Conference in June 2021, the iOS 15 update brings a host of new privacy features that give users more control over their email and browser data. Apple’s iOS 15 update is here.

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Privacy Conference Features Email Marketing 52

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. There needs to be a consideration when it comes to Ai from data privacy concerns to the need for strict compliance with regulations like GDPR. The post Inside The Global ABM Conference 2023 appeared first on B2B Marketing.

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Account Based Marketing ABM Conference Lead Ranking 52

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns. Image Source: CommerceNext.

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Allocation Privacy Peer-to-peer Ethics 187

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

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Privacy Lead Ranking Ethics Work Management 90

Martech

NOVEMBER 18, 2021

“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Prioritize data privacy and consent. Privacy is all about collection,” said Khetan. The result?

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Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 132

Martech

NOVEMBER 10, 2023

However, walking the line between data and privacy can be challenging without the right strategies. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

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Privacy Policies Privacy Ad Exchange Differentiation 107

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As Adhere to data ethics within our privacy landscape. Image: Acoustic.

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Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. Register and watch The MarTech Conference here.

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Martech

NOVEMBER 1, 2021

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

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Marketing Management Privacy Conference API 100

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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Privacy Privacy Policies Deliverability Demand Generation 100

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”

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Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

Salesforce Marketing Cloud

MAY 6, 2024

According to the National Conference of State Legislatures , 40 states have proposed or enacted dozens of bills focused on regulating the design, development and use of AI. But there does not exist — yet — any national standard or baseline for doing so. In the absence of national regulation, individual states have stepped up.

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Ethics Transparency Guidelines Paid Search Agency 116

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. Email marketers’ needs have long outpaced older industry measurement standards and with constant shifts in filtering and consumer privacy, engagement is everything. The post Email Evolved: Our 2019 Client Conference appeared first on eDataSource.

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Conference Deliverability Phishing Lead Ranking 51

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. You’ll have to have a team with experience in privacy, data and security. Register and watch The MarTech Conference here. Get MarTech!

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Organization Marketing Management Privacy Amazon 98

Martech

APRIL 20, 2022

Only 20% believe they have control of their data and 52% agree that there’s no such thing as online privacy. I’m more than ever willing to give up that data and really share part of my privacy,” said digital policy consultant Kristina Podnar at last month’s MarTech conference. “I’m Managing expectations. “I’m

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Advertisements Advertising Privacy Ad Exchange 110

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. “We

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Personalization Privacy Work Management Conference 94

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs. Other duties. Other laws.

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Advertising Agencies Privacy Paid Search Agency Privacy Protection 132

Martech

SEPTEMBER 20, 2023

These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. Register for The MarTech Conference here. Analytics Analytics is accessible to an increasing number of team members through the latest analytics dashboards. Get MarTech! In your inbox.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Marketing AI 113

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Read next: 3 challenges of building customer trust in a privacy-focused world. Only in this way can brands build trust, and with that, a competitive edge.

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Ad Building Privacy Ad Exchange Brand Identity 100

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

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Marketing AI B2B Marketing B2B Trade Show 65

Martech

DECEMBER 23, 2021

Rise of ecommerce and data privacy. More from the MarTech Conference >> Demand for personalization, but with security. Being responsible in your marketing efforts and future-proofing your data and privacy through best practice is good for your business and good for your customers. It’s a win-win.”.

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Practices Brand Identity Branding Privacy 109

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

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Conference B2B Marketing Planning B2B 120

Martech

SEPTEMBER 13, 2023

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. Specific capabilities. No sharing of company or customer data with the models.

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Hubspot

MARCH 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Again, when I tried to access my own account and privacy settings, I didn't see any changes. New Privacy Shortcuts Menu". Tools to Find, Download and Delete Your Facebook Data".

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Privacy Facebook Tools Work Management 77

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

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Personalization Digital Asset Management Brand Identity Branding 100

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

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Personalization Opt-out Conference CPA 112

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference.

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Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

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Ethics Work Management Marketing Management Paid Search Agency 103

Customer Experience Matrix

AUGUST 8, 2011

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. The panel also recognized the serious privacy issues raised by social channels, and the danger of appearing to be creepily aware of everything customers have done in different public forums.

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Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

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Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 90