Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. In case you don’t want to answer the question, you can just say pass. But potentially with PR and press releases, you can do that if your message is newsworthy and spot on. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

JANUARY 25, 2024

So I learned self-taught publishing, PR and marketing and realized I needed an education. Dig deeper: How to map your selling process to the way your B2B customers buy: A case study Q: One of the common criticisms of B2B marketing is that it doesn’t focus enough on brand building and brand awareness. Get MarTech!

Work Management 80

Work Management Marketing Management Database Marketing Lead Gen 80

Sword and the Script | B2B

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. There will be times they will come to you desperate for a specific use case or sales enablement piece to close a deal. In both cases, listen for questions customers ask. Don’t sit in the booth at conferences – go to the sessions.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Sharpspring

MAY 9, 2022

We’ve all come across thought leaders in our favorite TED talks, social platforms, and industry conferences. In the case that your industry or company are surrounded by misinformation, becoming an educator in the space gives you the opportunity to take back control of the story. Increase organic reach and PR opportunities.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Brandpoint

MARCH 31, 2020

Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. A past webinar or conference presentation that a thought leader at your company gave. Case Study: Deluxe Treasury Management.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. The main functions of PR are: Manage a company’s identity in terms of vision and mission. What is the function of corporate communication?

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Crisis Communications Conference.

PR 14

PR Conference Public Relations Peer-to-peer 14

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

SEPTEMBER 28, 2016

The summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

SpotMe Blog

MAY 11, 2023

Partnering with top medical communications companies is an important step toward ensuring that your next medical conference or event is a success. Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Walker Sands

AUGUST 1, 2022

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving? I understand that there’s a lot of work that PR professionals have to do on your end, too.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). Today’s integrated marketing strategy isn’t. SmartInsights Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Influencer Campaigns. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Shannon McGuirk, Head of PR & Content, Aira.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Twitter blurs the line between marketing, PR, web, advertising, training, etc. Conference calls, email and webex remain poor substitutes for hammering thru time-critical discussions F2F.

Case Study 40

Case Study Case Studies Barriers Buzz 40

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Publisher of PRDaily, PR Daily EU, Ragan.com. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

JULY 10, 2019

When this comes up, it’s helpful to have a few case studies in your back pocket. A steady investment in PR is another way to carry this credibility and tell your brand’s story. As mentioned previously, another easy win is focusing on creating case studies and success stories about your product that demonstrate ROI.

SMB 67

SMB Planning Marketing Plans Allocation 67

Moz

MARCH 27, 2019

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry. Head of PR & Content — Aira Digital. Casie Gillette. Shannon McGuirk.

Marketing Analytics Tools 49

Marketing Analytics Tools Advertising Agencies SERP Paid Search Agency 49

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hinge Marketing

FEBRUARY 8, 2017

As we look at this bucket of firms that participated in the study, we also looked at the differences between those that would be categorized as small businesses and those that are large. Now, the results of this particular study are part of a larger study from the Hinge Research Institute conducted in 2016 around high-growth.

Marketing Management 48

Marketing Management Research Service Case Studies 48

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. PR Newswire Integration. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Content Standard

JUNE 2, 2017

I wondered if these content creators were aware of the everyday problems their end-user audience faced, or if they were choosing to operate within a bubble, generating content about products for which their users would potentially have to create a heavy business case? Image attribution: Andres Prieto Molina. But enough talk.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

WriteSpark

AUGUST 19, 2008

Case Studies. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Study Writer.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Here are two of her more recent presentations. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In either case, create a list of set questions to ask your current clients. user conference. We were texted a link.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Walker Sands

FEBRUARY 1, 2019

In both cases, we don’t wait for employees to come to us with ideas; we actively go out and get them. Studying the latest successful marketing campaigns? Studying the latest successful marketing campaigns? Making an effort to attend conferences and talk with others in your industry? Now your job becomes difficult.

Business 40

Business Case Studies Tips Thought Leadership 40

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen. Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA.

Social Media 128

Social Media Media Blogger Co-Registration 128

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SocialPilot

FEBRUARY 12, 2024

Look for events, shops, conferences, and people near you with location-based Twitter Advanced Search. Finding Media Opportunities Most journalists, PR companies, and reporters are always looking for brands on which they can carry out case studies.

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54