Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. This is where effective thought leadership comes in. Cyclical events, seasonal dynamics or conferences are good examples.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. So, you’ll want to create thought leadership content that others in your industry or related industries will find valuable. Lots of them.

SEO 361

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 361

Marketing Insider Group

AUGUST 17, 2020

Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. Prizes can also be sponsor branded items.

Lead Ranking 361

Lead Ranking Lead Scoring Co-Registration Banners 361

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 351

Planning Top of Funnel Digital Marketing Funnels Paid Search Agency 351

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May.

Paid Search Agency 252

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 252

Webbiquity

APRIL 27, 2021

A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows).

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life.

Work Management 149

Work Management Marketing Management Planning Conference 149

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Use distribution and thought leadership methods to boost your corporate communications. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Content Marketing 157

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 138

ROI B2B Thought Leadership Top of Funnel Thought Leadership 138

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

KoMarketing Associates

MARCH 15, 2018

One exciting thing about digital marketing is that it is always changing. There is always a new strategy to test or a new update that makes you question what you thought you knew. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g.,

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

B2BMarketing.net

APRIL 8, 2025

Influencer integration: Honeywell’s retail podcast series Challenge: Honeywell needed to rapidly build credibility in the retail sector and establish relationships with target accounts in a highly competitive market where they weren’t traditionally seen as a thought leader.

Advertising Agencies 59

Advertising Agencies B2B Marketing Paid Search Agency Work Management 59

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Walker Sands

DECEMBER 9, 2024

Attending AI conferences is one of the most effective ways to keep up with the latest trends and emerging technologies. The Walker Sands team has been on the ground at a number of industry conferences this year and across verticals from HR tech to fintech AI has stolen the spotlight.

B2B Marketing 45

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 45

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy B2B Marketing 120

Adobe Experience Cloud Blog

DECEMBER 21, 2017

That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. User Group Meetings. Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Tips 111

Tips B2B Thought Leadership Conference Content 111

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Adobe Experience Cloud Blog

JANUARY 5, 2017

Since each shared message will include a special link that tracks the responses at every stage to the conversion event, you’ll be able to track the campaign’s progression and effectiveness and understand how prospects are helping to get the word out. Discount Codes. Want to pack a one-two punch? Host a Tweet Chat or Live Stream.

Social Media 134

Social Media Generation Lead Ranking Lead Scoring 134

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48