Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Unlock Top 10 B2B Event Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As we move closer to 2025, the role of event marketing in B2B sectors continues to evolve, integrating new technologies and strategies to enhance engagement and ROI.

Event Marketing 52

Event Marketing Marketing Management Trends B2B Marketing 52

Marketing Insider Group

JUNE 14, 2020

Identify the sources of those metrics and pull into a dashboard using connectors. Create an algorithm that weights each metric in relation to their importance to the “story.”. Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach. Video Content Marketing Virality.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

Brandwatch Marketing

MAY 20, 2025

Event marketing can be a daunting task. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, you’ll be guaranteed success. bw_also_like id=”45619″] Pre-event marketing: know what you need to know.

Event Marketing 52

Event Marketing Planning Buzz Conference 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Be sure to get reactions from attendees. Sketchnotes.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Marketing Insider Group

OCTOBER 22, 2019

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! Live events don’t have to be huge conferences or trade shows either. Interviews and video clips of event speakers.

Webinar Metrics 189

Webinar Metrics Planning Content Marketing Content 189

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative. Start internally with your marketing team.

Buzz 106

Buzz Event Marketing Webcast Lead Scoring 106

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. This year though, almost every single conference and event has been either delayed or canceled. One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead.

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Conference # : 4999006. What’s the secret to an effective Webinar invitation? •

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. of its marketing budget for events. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Expand your webinar and podcast programs.

B2B Marketing 166

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 166

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Not only do events benefit their hosts and sponsors, but they also enrich the lives of their attendees. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Did I forget a conference? You’re note alone.

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

APRIL 27, 2021

They started to think more like publishers in planning their content marketing and social media strategies. A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. Online events—webinars—started in 1996.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Convince & Convert

OCTOBER 8, 2014

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events'

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

Ahrefs

DECEMBER 17, 2024

It wasnt just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday. Before that, we ran online webinars, networking meetups, panel … Read more ›

Event Marketing 103

Event Marketing Cost Conference Webinar Metrics 103

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Sample goals: Host 10 regional events to generate new sales opportunities.

Sample 66

Sample Work Management Advertising Agencies Paid Search Agency 66

Orange Owl Blog

FEBRUARY 9, 2025

B2B Marketing Green is the New Gold: A Complete Guide to Sustainable Marketing Strategies for B2B Success Vivek Goel February 9, 2025 Share : Table of Contents Introduction As the world grapples with environmental crises, sustainability has moved from a niche interest to a core component of business strategy.

Work Management 52

Work Management B2B Marketing Marketing Management Marketing & Strategy 52

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations.

Work Management 149

Work Management Marketing Management Planning Conference 149

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 142

Digital Asset Management Work Management Marketing Management Planning 142

markempa

NOVEMBER 15, 2005

Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy B2B Marketing 120

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . ” Here are three ways an ABM strategy can help improve sales and marketing velocity. What it is.

Account Based Marketing 123

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 123

Martech

JUNE 26, 2024

The first is a young company that had a plan for event content strategy from the beginning. The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. Events then become content generators, lead producers and organic community builders.

Paid Search Agency 113

Paid Search Agency Webinar Metrics Companies Content 113

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Orange Owl Blog

DECEMBER 17, 2024

B2B Marketing Green is the New Gold: A Complete Guide to Sustainable Marketing Strategies for B2B Success Vivek Goel December 17, 2024 Share : Table of Contents Introduction As the world grapples with environmental crises, sustainability has moved from a niche interest to a core component of business strategy.

Work Management 52

Work Management B2B Marketing Marketing Management Marketing & Strategy 52

Adobe Experience Cloud Blog

JANUARY 5, 2017

Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. Polls and Surveys.

Social Media 134

Social Media Generation Lead Scoring Lead Ranking 134

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Webbiquity

JULY 27, 2021

Here’s how those budget cuts are likely to impact five specific marketing budget line items, and how B2B marketers can shift tactics to get the most out of their remaining budget dollars. Live Events Won’t Roar Back. Virtual Events Will Play a Bigger Role.

CMO 222

CMO Gartner Budget Programs Spending 222

Outgrow

MARCH 17, 2025

Outgrows Spin the Wheel widget brings this powerful gamification tool to your marketing strategy , helping you engage users, capture leads, and boost conversions. According to research, gamified experiences can increase engagement rates by up to 60% and improve conversion rates by up to 30%. Ready to try it out?

Outgrow 52

Outgrow Conversion Product Paid Search Agency 52

Orange Owl Blog

DECEMBER 24, 2024

Crafting a well-structured marketing budget is essential for aligning your resources with strategic objectives and ensuring the success of your campaigns. A well-planned B2B marketing budget acts as a blueprint for resource allocation, helping businesses focus on high-impact strategies, track ROI, and adapt to changing industry dynamics.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52