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9 Biggest Event Trends of This Year

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Hybrid Events.

Trends 318
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The Biggest Event Trends for 2020

Marketing Insider Group

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over. Smaller More Intimate Events.

Trends 279
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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

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How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years. Before the Event.

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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event.

Examples 101
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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. While in-person networking is harder, many companies have found ways to achieve similar goals online by running webinars or digital conferences.

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One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

This CPA firm’s follow-up marketing effort, which combined the bar association’s implied third-party endorsement with its managing partner’s thought leadership in practice management, resulted in new relationships with three law firms that had not attended the seminar. Smart marketers work backwards.