SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. But the tide is beginning to turn. .

Conference 52

Conference Contacts Personalization B2B 52

Marketing Insider Group

OCTOBER 27, 2020

Post-event social media engagement is effective for keeping the event buzz alive. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Engage Attendees On Social Media.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

APRIL 23, 2024

The simplest activities can generate the most buzz. HubSpot’s INBOUND Conference does an incredible job with this strategy every year by creating stunning art pieces that introduce that photo-worthy moment for guests. Keep in mind that incorporating interactive elements in your booth doesn’t require a high-tech plan.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

JANUARY 15, 2020

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years. At the Event.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Hubspot

APRIL 12, 2021

That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event.

Examples 92

Examples Brand Identity Branding Banners 92

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Launch Marketing

FEBRUARY 14, 2024

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Let’s dive into the key marketing elements for a MedTech product launch. Events or Conferences remain a solid traditional marketing tactic.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Hubspot

FEBRUARY 9, 2021

Now, let's dive into the different types of corporate events. A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 100

Planning Content Marketing Generation Content 100

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. How do you want to build buzz and interest? Event Marketing b2b'

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Valasys

JUNE 11, 2020

Several in-person meetings and conferences have been canceled. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”). Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

Conference 187

Conference Planning Budget Programs Allocation 187

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Here are two of her more recent presentations. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing 124

Event Marketing Planning Broadcasting Ideal Customer Profiles 124

Televerde

MAY 22, 2019

Heading to any event with the intention to only sell your solution will most likely result in disappointment. Learning and building relationships are two of the top five reasons people attend conferences , not to spend money. We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 63

Tips InsideView Case Study Case Studies 63

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Creating an event on your Facebook page is easy. Tagging is another great way to support local marketing efforts. Tag Locations & Events. Post a group picture that tags the event and location.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. For example, at a conference like Dreamforce, people reciprocate by letting you scan their ID badge and collect their personal data (i.e.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Hubspot

AUGUST 23, 2018

After months of convincing your CEO, they’ve finally approved your team’s request to go to the epic #INBOUND18 conference this year (September 4th - 7th in Boston). Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. Blog Content. Life is hard, we know.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Televerde

MAY 22, 2019

Heading to any event with the intention to only sell your solution will most likely result in disappointment. Learning and building relationships are two of the top five reasons people attend conferences , not to spend money. We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 40

Tips InsideView Case Study Case Studies 40

Adobe Experience Cloud Blog

OCTOBER 6, 2014

A sweepstakes helps generate demand by creating buzz. For example, you could offer extra full conference passes, access to the VIP areas at the event, etc. How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. Think about this when trying to figure out if it’s a conference marketers should attend. Training and certification information.

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Support them with nurturing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Marketing must take control of nurturing leads. Marketing must take control of nurturing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49