Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Ranking 361

Lead Ranking Lead Scoring Co-Registration Banners 361

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing 126

Event Marketing Planning Broadcasting Ideal Customer Profiles 126

Webbiquity

AUGUST 17, 2015

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends. A Facebook event listing can serve as an information hub for attendees.

Social Media 100

Social Media Event Marketing Social Marketing Trade Show 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Marketing Insider Group

JANUARY 15, 2020

Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Let’s consider a marketing conference. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years. At the Event.

First-Mover Advantage 263

First-Mover Advantage Buzz Merchandising Planning 263

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. But what happens when there isn’t a digital component for your in-person conference? Exactly none. Sketchnotes. Live interviews.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 181

Advertising Agencies Tips Paid Search Agency Enterprise Management 181

Marketing Insider Group

OCTOBER 22, 2019

To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type of marketing in their own right. Live events don’t have to be huge conferences or trade shows either. Interviews and video clips of event speakers.

Webinar Metrics 189

Webinar Metrics Planning Content Marketing Content 189

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 138

ROI B2B Thought Leadership Top of Funnel Thought Leadership 138

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. The opening keynote that gets everyone in the room buzzing. This year though, almost every single conference and event has been either delayed or canceled. How can you possibly do a webinar that’s as exciting as an in-person event?

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I’ve been to a lot of conferences. In the marketing space, in spring and fall, I could be hitting multiple live events per week. But isn’t it great that it’s there?

Account Based Marketing 112

Account Based Marketing ABM Paid Search Agency Conference 112

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy B2B Marketing 120

Zoominfo

FEBRUARY 21, 2018

Leverage social media: Utilize event hashtags and specific pages to promote your event-themed content. Social media allows you leverage any traction the event has garnered and use it to generate your own buzz. Our B2B contact database is the solution you need to crush your marketing goals.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Support them with nurturing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io

Paid Search Agency 112

Paid Search Agency Webinar Metrics Companies Content 112

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Here are two of her more recent presentations. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

markempa

MARCH 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

APRIL 12, 2021

That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event.

Examples 101

Examples Brand Identity Branding Banners 101

markempa

JUNE 23, 2005

June 23, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Marketing to Small-Medium Businesses Via IT Consultants & Resellers : » How Much is that Doggie in the Window? from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 101

Inbound Marketing Planning Tips Paid Search Agency 101

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 113

Planning Content Marketing Generation Content 113

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy.

Social Media 124

Social Media Media Marketo Thought Leadership 124

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. But the tide is beginning to turn. .

Conference 52

Conference Contacts Personalization B2B 52

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. Once the in-house lists are collected and combined, they can be evaluated for compliance with your ideal customer profile (target market).

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

AUGUST 17, 2007

Send personalized one-to-one emails with links to: by-lined articles, blog posts, relevant third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived events, research reports, blogs, success stories, case studies, videos, podcasts, and website content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

APRIL 12, 2007

The marketing team began conducting weekly conference calls (huddles) with their entire field sales force to close-the-loop, which they have continued to do to this today. By viewing the sales team as their customer it felt more natural to seek feedback just like they were already doing with their external customers.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120