Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Hybrid Events. Isn’t an event already an experience?

Trends 318

Trends Marketing AI Co-Registration Conference 318

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Unlock Top 10 B2B Event Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As we move closer to 2025, the role of event marketing in B2B sectors continues to evolve, integrating new technologies and strategies to enhance engagement and ROI.

Event Marketing 52

Event Marketing Marketing Management Trends B2B Marketing 52

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 163

Event Marketing Effectiveness Planning Trade Show 163

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Powerful Role of AI in B2B Event Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction The Role of AI in B2B Event Marketing is becoming increasingly crucial as businesses look for innovative ways to enhance event experiences and drive better engagement.

Marketing AI 52

Marketing AI Event Marketing B2B Marketing Planning 52

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Event Platform and Data Security. Networking and Community Building. User Data.

Webinar Metrics 357

Webinar Metrics Co-Registration Conference User-Generated Content 357

Orange Owl Blog

APRIL 7, 2025

Event Marketing Top Must-Attend Education Conferences and Events in Indiain2025 Vivek Goel April 7, 2025 Share : Table of Contents Introduction India’s education sector is evolving rapidly, driven by innovation, policy shifts, and global collaboration.

Conference 52

Conference Education Marketing AI Peer-to-peer 52

Orange Owl Blog

APRIL 7, 2025

Event Marketing Top Must-Attend IT/Tech Conferences and Events in Indiain2025 Vivek Goel April 7, 2025 Share : Table of Contents Introduction India’s technology sector is rapidly evolving, and 2025 offers a plethora of conferences and events that provide professionals with opportunities to learn, network, and stay ahead in the industry.

Marketing AI 52

Marketing AI Conference Peer-to-peer Marketing Management 52

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend Startup Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction India’s startup ecosystem is booming like never before, making it essential for entrepreneurs, innovators, and investors to stay ahead of the curve.

Startups 52

Startups Marketing AI Conference Network Marketing 52

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? Why Event Video? Contents 1.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Marketing Insider Group

JULY 15, 2020

The platform can be used for networking during your event. Virtual platforms offer multiple networking opportunities with live chats, 1:1 video meetings, Q&A, gaming, and other networking and collaborative activities that can be initiated using a mobile event app. Post-Event.

Sales Qualified Leads 360

Sales Qualified Leads Budget Programs Conference Organic Leads 360

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Then, we moved to holding one-day conferences. Grow Industry Network.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend Real Estate Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction The Indian real estate sector is undergoing a transformative shiftdriven by regulatory reforms, smart city initiatives, green architecture, and a surge in PropTech adoption.

Conference 52

Conference Marketing Management Peer-to-peer Ad brokers 52

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Event Mentions. Attendee Demographics. Polling Results.

Lead Ranking 361

Lead Ranking Lead Scoring Co-Registration Banners 361

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. Attend the conference to sea! ” View all Summit events from Innovation Enterprise here. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Paid Search Agency 222

Paid Search Agency Twitter Trade Show Social Networks 222

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend BFSI Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction The BFSI (Banking, Financial Services, and Insurance) sector is evolving rapidly, driven by advancements in technology, regulatory changes, and shifting customer expectations.

Conference 52

Conference Marketing AI Digital Transformation Marketing Management 52

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Many have paid a premium to attend or exhibit at your marketing event.

Planning 355

Planning Conference Transparency Paid Search Agency 355

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Holograms in live conferencing.

Event Marketing 126

Event Marketing Planning Broadcasting Ideal Customer Profiles 126

Orange Owl Blog

APRIL 28, 2025

Event Marketing Top Must-Attend Cybersecurity Conferences and Events in India in 2025 Vivek Goel April 28, 2025 Share : Table of Contents Introduction In a digital-first world, cybersecurity is no longer a choiceit’s a necessity. They also offer invaluable networking opportunities.

Conference 52

Conference Enterprise Management Peer-to-peer Privacy 52

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 351

Planning Top of Funnel Digital Marketing Funnels Paid Search Agency 351

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Lead Ranking 357

Lead Ranking Lead Scoring Tips Leads 357

Martech

MARCH 26, 2025

Content that fuels a year’s worth of marketing The team at Openprise, the survey sponsor, decided to draw attention to a problem plaguing the industry which the company solves by letting partners and people in the industry drive the survey. These steps ensure credible data and create a network to amplify your event.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Marketing Insider Group

NOVEMBER 12, 2019

AR technology is a more attractive and practical option for many event organizers because the technology is more affordable and accessible (AR apps can be used on any smartphone) and it offers a huge range of possibilities. Smaller More Intimate Events. Need Help with Content Marketing for Your 2020 Events?

Trends 279

Trends Marketing AI Co-Registration Merchandising 279

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection. Accelevents.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

Marketing Insider Group

NOVEMBER 9, 2020

This is followed by unveiling the new product and its key features as an unmatched solution in the market. If your organization or a marketing agency has conducted some interesting studies and gathered findings that affect your target audience, you can feature a session where the lead researcher shares insights from data.

Practices 327

Practices Best Practices Marketing Agencies 2 Thought Leadership 327

Marketing Insider Group

JANUARY 10, 2022

This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business life, and in-person events will almost certainly return in some form or another. 71% of Americans get their news & events from social media ( Social Media Today ).

Ad Building 311

Ad Building Social Networks Social Media Network Marketing 311

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Content Marketing CMS Development 362

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199