Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 138

ROI B2B Thought Leadership Top of Funnel Thought Leadership 138

B2BMarketing.net

APRIL 8, 2025

But although many B2B brands will have their own podcast (sometimes multiple podcasts!) So what do B2B brands and agencies need to know to make more of this powerful and extremely personal marketing channel? So what do B2B brands and agencies need to know to make more of this powerful and extremely personal marketing channel?

Advertising Agencies 59

Advertising Agencies B2B Marketing Paid Search Agency Work Management 59

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life.

Work Management 149

Work Management Marketing Management Planning Conference 149

Walker Sands

DECEMBER 9, 2024

This post kicks off Walker Sands four-part blog series on AI, where well explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Attending AI conferences is one of the most effective ways to keep up with the latest trends and emerging technologies.

B2B Marketing 45

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 45

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy B2B Marketing 120

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All Marketers Are Liars ???

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

DiscoverOrg

MARCH 25, 2019

But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Support them with nurturing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

Adobe Experience Cloud Blog

JANUARY 5, 2017

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Refer-a-Friend. Discount Codes.

Social Media 134

Social Media Generation Lead Scoring Lead Ranking 134

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Create educational and fun videos to define event topics or goals.

Tips 111

Tips B2B Thought Leadership Conference Content 111

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? On24 Growth, 2018 to 2020.

Digital Asset Management 142

Digital Asset Management Work Management Marketing Management Planning 142

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Thought Leader Conference Sessions.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. It should go without saying that you need to invite people to an event. Decide which tactics you will use before your event.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Marketing Craftmanship

JULY 13, 2011

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. Smart marketers work backwards.

Work Management 100

Work Management Cost per Acquisition CPA B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events. Remember to get creative!

Customer Surveys 133

Customer Surveys Business Buyer Personas Webinar Metrics 133

Oktopost

JANUARY 16, 2025

With 2025 just around the corner, B2B companies are gearing up for a new year of opportunities and challenges in social media. A well-thought-out social media strategy strengthens your brand positioning and helps achieve business goals by driving engagement, leads, and loyalty among your target audience. Which fell flat?

Social Media 62

Social Media Planning B2B Thought Leadership Paid Social Agency 62

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Virtual Events.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management Marketing Management 69

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Adobe Experience Cloud Blog

JANUARY 16, 2014

CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Forrester’s Forum for Marketing Leaders EMEA (May 13) – London, UK. Marketing Week Live (June 25-26) – London, UK. B2B Marketing Summit – London, UK – Dates and details coming soon! Event Marketing'

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b'

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI 49

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 49

Adobe Experience Cloud Blog

APRIL 4, 2015

This year, as mobile technology continues to evolve, it only makes sense that our conference follow suit. Mobile apps are a hot trend at user conferences, and as an event manager, I have definitely jumped on board! While incredibly valuable to the event marketer, push notifications need to be relevant and timely.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! And best of all—the entire conference is online (so you can watch and participate from work, a coffee shop, your mobile phone, or even at home in your pajamas!)…and

B2B Thought Leadership 48

B2B Thought Leadership Planning Advertising Agencies Peer-to-peer 48