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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. privacy regulations, including the California Consumer Privacy Act , the ADPPA affects nonprofits and small businesses.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

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BadTech Is the Next New Thing

Customer Experience Matrix

telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. California legislature passes strong data privacy law. Here – this is not a joke – a university is putting school-controlled Amazon Echo listening devices in every dorm room The press continues to get it wrong. Proponents will overreach.

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6 Web Form Optimization Tips to Maximize Conversions

Zoominfo

Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). Using this format, visitors answer a couple questions and press a “Continue” button to see the remaining fields. The best place to link to your privacy policy is near your form in a discrete location.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

It is easier to press accept and go with it. Geomarketing is extremely useful for: logistics companies gas stations entertainment companies: cinemas, children’s centers, etc. Privacy and Geomarketing As we have mentioned at the beginning of the article, geomarketing uses location data. cafes, restaurants, hotels, etc.

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The 5 Critical Components of Fantastic Lead-Capture Forms

Hubspot

Oftentimes, companies have forms on their sites that ask for way too much information (or the wrong kind of information). You can include fields such as company, website, role at company, and number of employees to learn some basic background information. Your Privacy Policy. The Form Fields You Use.

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How to Plan and Create Awesome eCommerce Content

Convince & Convert

A mood board of photography and phrases, while not required, can be a valuable visual resource not only for the website but also for your team to know who you, as a company, truly are. This moodboard for Portland Apron Company by Taiga Press has a limited palette and a distinct style. Privacy policy (ask your lawyer).

eCommerce 108