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What Does Your Content Say About Your Company Culture?

Marketing Insider Group

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms. With a talent pool under duress, product development can suffer.

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“Good company culture” and why it’s essential

illumin

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

Successful companies like Amazon exemplify the power of Measure, Test, Measure. Agile methodologies, often associated with software development, have made their way to other parts of the organization. Companies that have embraced this process consistently outperform competitors by staying agile and responsive to market dynamics.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. So how do you get started with developing a successful customer care strategy?

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Salesforce Admin Tips: How to Deliver Success for Your Company

Salesforce Marketing Cloud

Salesforce Admins have the power to deliver success for their companies. Develop your Salesforce Admin communication skills Learn More Have a Learner’s Mindset One of the keys to my admin success is that I’m constantly learning and improving my skills and solutions for business challenges. How do they do it?

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How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. If you’re reading this, then I think you probably get the value of brand storytelling.