Make the Most of Sharing to Every Social Network (Without Wasting Time)


You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process.

How We Went Viral: Promoting Content with Influencers, Ads & PR


One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

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How Social Epidemics Contribute to Viral Content Marketing


What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality.

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B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) While not content hosts per se, these sites provide audience communities and search capabilities, therefore additional traffic possibilities. The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.),

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? HL: Are viral concepts and trends as random as we tend to think? stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content. Or more specifically to increase engagement in an online community? We need to think about the social network. B2B Communities AssociationsOr why some articles get shared widely while others don’t?

3 Facebook Rollouts Every Marketer Should Know About


by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. Engagement Rate’, or the number o clicks on a particular piece of content, has also been added to Insights’ Virality metric.

9 Experts Answer “What Makes an Online Video Worth Sharing?”


by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Seth Simonds , Social Strategist at Mullen. I like to share snippets of whimsy I suspect my social network hasn’t encountered yet, like these funny videos from Simon Panrucker I recently shared. I’d say it has a lot to do with whether or not it’s been shared in your trusted network of peers. A trusted network.”

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. I now have 32 new people (and growing) that I can network with who share my similar background and interests.

Google+ on its Third Birthday


If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. This isn’t about a social network in the same way that research on mice isn’t about the mazes.

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Successful SNS’s should be modeled on the college campus


The future of Social Network Services (SNS) can be discovered on High School and College campuses. Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators.

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. It seems that Facebook has staked its future not on the interactions that occur between people on its network but on the idea that the value is in the personal information of its participants. Viral vs. permission-based.

Does Live Video Make Sense for Your Content Marketing Strategy?


100 million people watched the Front Row Live, #MUFrontRow was the top trending topic on Google+ the day it launched and Manchester United saw an increase of 250% followers on the social network. It’s a fun way to showcase products, build a sense of community and get audiences on a content calendar. Featured Industry trends Brand Videos content marketing Content Marketing Strategy video content Viral VideosYou can find a ton of stats about the rise of live video.

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

7 Companies That Jumped on a Viral Craze at Just the Right Time


These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! Or, you know, so you can just relive funny viral trends.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burson-Marstellar is taking an ombudsman approach to social media.

3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. HiveLive has a very different take on Enterprise Communities.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Community is interesting.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Similar to land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. This is the key to growing your fan base “virally”.

A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty.

How to Build Your Email List with Instagram Giveaways


Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

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The 22 Best Virtual Event Platforms


Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics.

The 3 biggest social media events of 2014 and what they taught us


Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Tribal Impact have created this employee maturity model in which we can plot employees on a matrix depending on how large their audience is and their level of social activity. Networkers. Highly active on social media. Social Amplifiers.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. 6 social campaigns that captivated the internet in 2021. Don’t sleep on tomorrow’s social campaign.

Listening mailbag: Your burning questions answered with social listening

Sprout Social

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. Now, we’ve turned the mic over to our social followers. Intermediate Social Listening Consideration Stag

Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Who uses each network? to “how do I build a community?”.

Common Social Media Questions and Answers All Marketers Should Know


What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Common social media questions.

How marketing on Reddit works (and how to do it right)

Sprout Social

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. This is especially true on Reddit, a platform that thrives on a sense of community.

Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?


The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down.

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Being Pretty Isn’t Enough for Social Media Marketing


What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success. Image via Wikipedia.

"The Robin Hood of Algorithms": Why LinkedIn's New Feed Could Be a Game Changer for Marketers


The changes were spurred when the professional networking site discovered that the top 1% of content creators -- also known as "power users," or perhaps influencers -- were receiving the vast majority of engagement with their posts. Much of the time, that engagement results in a post going viral -- that is, LinkedIn members engage with certain posts to the point where the content earns "tens of millions" of likes, comments, and reshares.

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7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy


And with their focus on technology and the way we all interact with one another, there are particularly rich lessons for nonprofit marketers focusing more on social media. These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. Godin suggests a strategy for creating community change through the power of tribes. ” Beth Kanter: I ndividual Social Responsibility.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy


But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. Build a very close social media community. What social networks are they using? Do some research and figure out if a smaller, more niche social network like Quora appeals to your community more than, say, Facebook. Identify community influencers.