Litmus

OCTOBER 5, 2022

We love partnering with our clients to utilize our existing code, allowing clients to personalize their sites not just to their brands, but also to the specific context of each subscriber arriving on their preference page. I’ve made a lot of friends in the Email Geeks community; the people are what make it so special.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Zoominfo

SEPTEMBER 10, 2020

Brands focused loyalty on providing more ways to help their best customers by recommending new products based on behaviors and creating “insider communities” that receive alerts about new products before anyone else. Mobile Devices Make Loyalty Immediate (2011-present). Personalization Underscores Go-To-Market Initiatives.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 81

Communities Work Management Thought Leadership Design 81

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Liveintent

OCTOBER 21, 2020

But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. We were excited that many of our LiveIntent employees had the opportunity to participate in charitable and personal growth focused events. . Nate Greene Director, Campaign Success.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Strategic-IC

FEBRUARY 20, 2024

The company’s FLOW program brings people together in person, for networking, on-stage demos – and fun! Especially if you’re flying people in to present on stage! We're building this community – and they'll have had a great experience, a great day. Facilitating this community gives us a lot of joy!” Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 97

Hubspot Interactive Marketing Comparison Impressions 97

Biznology

OCTOBER 31, 2018

Our latest webinar is on personal branding with expert Monique deMaio. Do you know what YOUR personal brand is? How do you want to feel, and what do you want to communicate every day—at work, at home, in your community? Special presentation sponsored by Gerris Corp, SoloSegment and ondemandCMO. Like this post?

Personalization 128

Personalization Brand Identity Branding CMO 128

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky. In no particular order: Use the mobile app!

Peer-to-peer 121

Peer-to-peer Communities Microsite Ad Building 121

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Social media in a mid-sized company is no longer one person. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Oktopost

NOVEMBER 21, 2022

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person. Where marketing is headed in 2023. Meet Colin.

Personalization 62

Personalization Brand Identity Branding Youtube 62

SmartBug Media

AUGUST 22, 2022

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. Presenters.

Personalization 104

Personalization CMO Hubspot Buzz 104

Buffer

NOVEMBER 22, 2022

So we’ve created Social Proof, our series on personal branding. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews. ” Start small and build up momentum as you grow your personal brand.

Rules 112

Rules Personalization Brand Identity Branding 112

Marketing Insider Group

APRIL 15, 2024

They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Enterprises The enterprise segment presents a different challenge.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 101

Communities Brand Identity Branding Google 101

Seismic

SEPTEMBER 22, 2021

It’s difficult to keep content up to date, and creating one-off assets for one person or a specific event can take time away from other high-priority projects. Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Heinz Marketing

APRIL 2, 2022

To combat this hostile progression, it’s important to deliver your presentation in a way that will prevent your audience from tuning you out through being clear, audience adaptation, maintaining control, staying neutral, and being open. 7 Questions to Answer When Planning Your Personalization Strategy.

Personalization 98

Personalization Marketing & Strategy B2B Sales Qualified Leads 98

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 99

Communities Brand Identity Branding Google 99

Hubspot

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.

Communities 101

Communities Work Management Marketing Management PR 101

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Hubspot

SEPTEMBER 10, 2020

Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. Re-envision your event entirely when shifting to online — don't just "copy and paste" the in-person schedule. For us, that equated to creating an environment that felt authentic and community-oriented.

Communities 99

Communities CMO Ad Building Paid Search Agency 99

Webbiquity

DECEMBER 20, 2022

Among the key brand elements to include are: Personality. This means weaving your brand into your communication channels, promotional materials, marketing campaigns and content, newsletter, and the event itself in terms of presentations, speakers, and event visuals. Send Out Personalized Invitations. Tone of voice.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

6sense

JANUARY 14, 2022

Representatives from 6sense and Mutiny recently hosted a terrific webinar that showcased how their solutions integrate in remarkable ways to help businesses deliver personalized website content to their buyers. Mutiny is a web platform that uses first-party and third-party data to present customized content based on who is visiting.

Personalization 62

Personalization Marketing Websites Webinar Metrics Content 62

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Attendees can move in and out of rooms just like an in-person event.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Webbiquity

JANUARY 16, 2024

So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Kelly Hoey J Kelly Hoey Contact J. Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Convince & Convert

AUGUST 4, 2015

We’re focusing on getting the engagement right, making sure engagement becomes driven by the community and not necessarily always by us, making sure the community is there to solve the problems of the community. If you could do a Skype call with any living person, who would it be? highlight to tweet). See you next week!

Communities 137

Communities Facebook Paid Search Agency Skype 137

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Moreover, brands today can use their websites to build a community around their product or service. Practice Proper Channel Management. Affiliate sales support independent publishing.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? This post will tell you everything you need to know about integrating a community manager into your marketing department.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? You know, the person that manages the whole thing? This post will tell you everything you need to know about integrating a community manager into your marketing department.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences. Facebook groups: Peloton. Chatbots: Sephora.

Social Media 79

Social Media Communities Brand Identity Branding 79

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. This way, you can build trust and create a community that sees value in your brand.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Heinz Marketing

DECEMBER 14, 2023

We had the privilege of having an eye-opening fireside style chat with co-author Brent Adamson in our HM Inner Circle discussion– a tight-knit community for both current and past clients of Heinz Marketing. He dropped some not-yet and little-known details just for us. We can’t give it all away, but here are some highlights below.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Salesforce Marketing Cloud

APRIL 22, 2024

Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. Show who you are as a person, too. Highlight ways you care about your community — your values could match a prospective company’s values. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Brand Identity 111