Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. The different types of social shopping.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

APRIL 16, 2020

i remember thinking “no way i’ll ever top this viral thread” 1.5 i remember thinking “no way i’ll ever top this viral thread” 1.5 It’s not too much of a stretch to suggest that many of us have an addiction to social media. Few people experience the same level of verbal abuse that social media managers see on the regular.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Optinmonster

MARCH 11, 2024

Leaderboards: Leaderboards rank users based on their achievements or points, fostering a sense of competition and community. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. Everybody wins.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Sprout Social

MAY 9, 2022

Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. May 1, National College Decision Day, is one of the biggest days in higher education admissions. capefearcc. I gotta put ME first – Citiboii SRT. Retweets and responses.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. What we tested. What we tested. sproutsocial.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 117

Spiralytics

NOVEMBER 14, 2023

Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Why Should Marketers Care About Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

SEPTEMBER 23, 2021

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. How social influences fashion trends. The Twilight renaissance.

Forecasting 127

Forecasting Social Media Trends Media 127

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Convince & Convert

MARCH 20, 2015

You may have heard this next statement too, although it’s not as popular: “Community is its Kingdom.” ” What it means is that if we create content that people need or desire, we’re going to build a loyal community around our brand, which leads us to why content is king. .” We serve it everyday.

Peer-to-peer 167

Peer-to-peer Content Communities Distribution 167

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Convince & Convert

MARCH 17, 2016

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Video Creates Peer Pressure. Videos are also very diverse in their application.

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Bluetext

NOVEMBER 10, 2022

Your product should deliver real value that has strong viral potential, and continue to bring value to its users. Develop a strong user community. Connect with your users, but also provide an environment and positive experience that will prompt users to build their own communities within their workforce through self-serving promotion.

Product 26

Product Peer-to-peer Viral Marketing Pricing 26

Tomorrow People

SEPTEMBER 13, 2012

Conclusion: It’s so easy to communicate with the world instantly that some of us forget to think of the consequences. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Buffer

MARCH 30, 2022

They even went viral for featuring Crowell’s 99 year old grandma on their social media. Contrary to their name, small businesses provide big dividends to the U.S. Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Hubspot

MAY 24, 2017

Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed". These days, the phrase "content is king" still holds true (to an extent). No longer is it about having content in spades, it's all about quality.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Scoop.it

NOVEMBER 3, 2020

Starts conversations with customers, influencers, peers, and clients. Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. Image Source. Here’s how.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

ClearVoice

AUGUST 1, 2019

One option is to do good in relative silence, and hope that it touches the community or beneficiaries in the way you hoped — without fanfare. But ideally, anyone in communications wants to showcase their philanthropy or corporate citizenry or admirable values on to the world, in hopes they are positively received.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

EveryoneSocial

DECEMBER 22, 2021

It’s also a way to build community and trust for your organization, and it helps employees build their personal brands and expand their networks. You may have heard some of these terms (or others), all of which revolve around the idea of encouraging employees to create, share, and engage with social media at work. What Companies Do Wrong.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Social ROI often comes down to the data you collect and how you use it. Getting started . Building a data-driven marketing culture.

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

Bluetext

APRIL 7, 2021

Yes, there is a growing community of young professionals offering personal finance and investment advice to followers of #FinTok or #StockTok. In a nutshell, “Creator Mode” offers users an opportunity to connect on a more meaningful level to targeted audiences, therefore promoting themselves to influencers amongst their community. .

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Sprout Social

MARCH 10, 2017

Social communities need to be viewed holistically and agencies should set and clearly communicate realistic benchmarks that client can expect from each efforts with a social strategy. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Sign up to attend the webinar here.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

Tony Zambito

JUNE 13, 2011

  This is where insights become critical to interpretation and understanding how to create integrated efforts that feeds such things as web traffic, leads generated, social branding, viral public relations, and etc.    This, in fact, is creating a tension point between marketers and buyers today.    Organic. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Planning Viral Marketing 100

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. Why is it trending? How can your brand take advantage of Edutainment?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Moz

AUGUST 26, 2019

I hope this post will be both a pick-me-up for the day, and a rallying cry to begin having deeper conversations about the positive culture businesses can create in the communities they serve. Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher.

Business 51

Business Peer-to-peer Paid Search Agency Act-On 51

SnapApp

JANUARY 12, 2016

Even if your content goes viral, it won’t serve your purpose — you don’t have one! We’ve all been there: a few late nights in the office, and we still can’t figure out what went wrong. We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions.

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

6sense

JANUARY 12, 2016

Through our events, hiring, corporate planning and community engagement we were able to support organizations like Mama Hope , Girl Rising , Pledge 1% and Andela. We built our customer roster and hired some truly singular people to join our family. We brought on new customers and partners.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

chiefmartech

DECEMBER 16, 2015

I’ll have more to tell you about the book soon, but its basic premise is this: given the entanglement of marketing and software, what management frameworks can modern marketers borrow and adapt from the software community? But if you read the following, I think you’ll agree. Crikey, it’s easier to get into Juilliard.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

Sharpspring

SEPTEMBER 21, 2021

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Sprout Social

FEBRUARY 12, 2024

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. 3 institutions leading a masterclass on TikTok for higher education 1.

Education 93

Education Lead Ranking Lead Scoring Leads 93

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. I use this a lot.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153