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Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

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Why community could be the next big thing in marketing

Martech

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

Customers that support you, value you, and refer you to their peers? How do you build loyal customers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. ABM is clearly a style that’s here to stay !

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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. Just look at this amazing community as an example!

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The crisis for disconnected B2B marketers

Martech

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements. In your inbox.

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Driving Teams to Exceptional Levels of Performance

Oktopost

Listen to the Podcast Now: Or catch us on Apple Podcasts and Spotify. His standing among his peers in the marketing community is exceptional, as shown by the various industry awards he has received during his career. Top-down or bottom-up? Which management approach drives exceptional levels of performance?

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How to build true demand in today’s buyer’s market, with Manuel Rietzsch

Rev

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

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