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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

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The 22 Best Virtual Event Platforms

Webbiquity

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. They are also quicker to voice their dissatisfaction.

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8 inexpensive professional development ideas for martech pros

Martech

Here are some reasonable and cost-effective opportunities that require varying levels of commitment. Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences.

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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We Before and during COVID, the cost of resistance to technology investment was greater than the margin for error.