article thumbnail

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

article thumbnail

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Email communications. Splash page on your event website. Event microsite.

Tips 307
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

article thumbnail

Why You Should Invest in Partner Marketing

Heinz Marketing

Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship. Team up with another organization to get the word out.

article thumbnail

B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task. Licensed research is up for the task.

article thumbnail

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

article thumbnail

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118