Webbiquity

MAY 3, 2022

More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Planning 280

Planning Marketing Report Event Marketing Marketing Management 280

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Planning 149

Planning Work Management Marketing Management Marketing & Strategy 149

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

B2B 118

B2B Research Brand Identity Branding 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive.

Digital Marketing Funnels 122

Digital Marketing Funnels Top of Funnel Marketing Automation Services Lead Scoring 122

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Internet at trade shows and conferences can be spotty and expensive.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

KoMarketing Associates

MAY 2, 2017

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Live Streaming.

B2B Marketing 141

B2B Marketing B2B Work Management Marketing Management 141

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Collect email addresses at a trade show. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry.

Top of Funnel 78

Top of Funnel Landing Pages Email Marketing Opt-out 78

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Tips 28

Tips Co-Registration Peer-to-peer Hubspot 28

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 9) Collect email addresses at offline events like trade shows , and import them into your database. 22) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc., You'll even save some trees in the process!

Email Marketing 28

Email Marketing Paid Search Agency Top of Funnel Advertising Agencies 28

delicious b2bmarketing

NOVEMBER 28, 2012

Conference/Meeting. Fashion Shows. Press Conference. Trade Show. Conference and Convention Centers. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. ENTER a CITY and/or SELECT STATE. Business Dinner. Business Meeting.

B to B 40

B to B Paid Content Social Media Social Marketing 40

Hubspot

JANUARY 26, 2012

Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Conferences & Events. Is there a company trade show coming up soon? Or maybe you are speaking at a conference? Change your email signature to reflect that.

Email Marketing 28

Email Marketing Paid Search Agency Work Management Marketing Management 28

delicious b2bmarketing

JULY 31, 2012

Conference/Meeting. Fashion Shows. Press Conference. Trade Show. Conference and Convention Centers. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Business Dinner. Celebration.

Social Media 40

Social Media Enterprise Management Marketing Management Media 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? Our ROI analysis looks like this: . .

Social Marketing 50

Social Marketing ROI Paid Content Work Management 50

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 115

Social Media Paid Content Media Marketing & Strategy 115

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. User Conferences and Industry Trade Shows.

Paid Content 148

Paid Content Planning Paid Search Agency Advertising Agencies 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value.

Paid Content 65

Paid Content Planning Paid Search Agency Advertising Agencies 65