Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. The typical CMO in a larger enterprise has been in marketing most, if not all, of their professional career. Who doesn’t want this?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Champion Communications

MAY 3, 2023

Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods. The report found that one of the main concerns for 52% of supply chain managers is the time it takes to train the workforce.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. How much training will we need? Training is essential.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Analytics 96

Martech

FEBRUARY 2, 2024

” “What do I need to consider when choosing a vendor for marketing technology solutions?” While MarTechBot is trained on MarTech.org content, it’s important to remember it’s built on top of OpenAI’s ChatGPT. Can you confirm for me that it’s JUST Martech.org content it’s trained on?

Marketing AI 100

Marketing AI Marketing Management Marketing Automation Services Planning 100

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Adam New-Waterson has a CMO role (at Stack Moxie) but he speaks from an operations perspective. “We Should it include soft skills training? I absolutely do see that.”.

Order 117

Order Marketing Automation Services CMO Marketo 117

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 114

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. .” “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. How much training will we need? Training is essential. Click here to download!

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pfizer CMO Drew Panayiotou speaking to offsite audience at Brand Innovators Fusing Tech Innovation and Marketing Insights Continuing from what David tee’d up, Jeff pointed out that “CES is a microcosm of the global economy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Scott Vaughan , CMO and growth accelerator.

Work Management 111

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 111

LeadsRX

SEPTEMBER 8, 2021

Training could solve the skills gap issue or hiring a team member that “gets it.” Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. As I’ve written before, marketers, in particular, should be wary of vendors who promise silver bullets.  Why?  Sound too good to be true?

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. The Maestros are the system administrators who make the marketing trains run. What does marketing operations do?

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. Trying to earn buyers at the very last minute when they’re no longer convince-able is like showing up to the Olympics without having trained. Breaking this cycle isn’t going to be easy but it’s absolutely worth it.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

PathFactory

JUNE 13, 2023

We need the first-party data from content engagement — correlated with analysis of the aboutness of that content itself – to train AI, drive personalization and automation and give us the analytics we need to have truly intelligent and actionable CX data models. George also declared that B2B CMOs should lead the charge on generative AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Sword and the Script | B2B

APRIL 23, 2024

It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. The tech skills to operate all the software marketing has purchased is paramount.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. “There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

JULY 29, 2022

That can still leave vendors waiting for the goods to arrive while staring at empty shelves. Forecasting demand is rarely 100% accurate, but there are steps you can take to get your estimates closer to actuals,” said Casey Armstrong, CMO of ShipBob, a third-party logistics firm. Processing.Please wait.

Work Management 86

Work Management Marketing Management Merchandising Peer-to-peer 86

Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. Also, conducting training sessions for spokespersons ensures that they can appropriately answer any queries that might be asked. We could see the impact linger well into the year. ".

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Hinge Marketing

NOVEMBER 30, 2021

CMO/VP of Marketing (26%). While it’s true that third-party vendors come with higher price tags, they also come with much higher rates of success. These vendors can reduce operational burdens, labor costs, and the risk of hiring and training new staff. Consulting (42%). Legal (5%). Chief Product/Technology Officer (9%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms. see reference to freight train above!

Enterprise Management 103

Enterprise Management Marketing Management Vendors Marketing AI 103

Vidyard

MAY 10, 2018

With more than 700 sales tech vendors and countless tools, it’s enough to make any sales leader’s head spin. Jill Rowley, CMO at Marketo, has the inside scoop on how to get the best value out of your sales technology. Finally, think about training and enablement. Never fear, intrepid leaders!

Marketing Automation Services 73

Marketing Automation Services Eloqua Budget Programs Training 73

Lattice

NOVEMBER 24, 2015

Proper training, staff selection and the documentation of playbooks or processes is critical to long term success with technology in marketing and sales. Forget Sales and Marketing Alignment, Focus on CIO/CMO Alignment: Ok, don’t totally forget about aligning marketing and sales.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Martech Advisor

SEPTEMBER 27, 2019

With tools that let them serve as “flies on the wall” in the sales process, they can save deals by equipping salespeople with content that prospects crave - which empowers the entire organization, Theresa O’Neil, CMO of Showpad, to discuss how marketers can leverage tech to improve the sales cycle.

Top of Funnel 65

Top of Funnel Digital Marketing Funnels Advertising Agencies Marketing Funnels 65

DemandBase

JULY 12, 2019

But in a SaaS world – where innovation is rapid, solution integration is available immediately through common protocols, and prospects can be reached in virtual yet personalized environments – software vendors don’t need partners for these purposes. Partner programs that put customer success at the center have a focus on partner development.

DemandBase 40

DemandBase Account Based Marketing CMO Advertising Agencies 40

Hubspot

OCTOBER 29, 2018

"The transition [to automation] needs the right education and training to enable people to take advantage of the new opportunities," says HubSpot CMO Kipp Bodnar. "We We should be invest more now in that training and education for innovations like automation, which we know is only going to grow.".

Automation 69

Automation Ethics Amazon Paid Search Agency 69

Martech Advisor

JANUARY 28, 2020

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Nikolas Rekeda, CMO at MGID, exclusively to MarTech Advisor.

Privacy 99

Privacy Loyalty Work Management CPO 99

Allocadia

APRIL 8, 2019

According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Training, training and more training. Manage with a CMO in mind. Understand your CMO’s objectives and what types of questions they’ll ask. View the video recording. Think about that.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Heinz Marketing

MARCH 7, 2022

I tell the story early in the book about going to my first sales training class, my first job out of college, and thinking, listening to the training videos and going what human acts this way? The buyer doesn’t share that with every other vendor they’re talking to. What is the lesson here for marketers?

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

nDash

AUGUST 6, 2019

Those who attend have the opportunity to meet some of the best marketers around the world and get in touch with new vendors. There will also be a variety of Masters training workshops you can sign up for. Some of the workshops include: Advanced SEO: Organic Traffic Optimization. Google Ads / AdWords: Analysis, Creation and Conversion.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Hubspot

AUGUST 15, 2014

And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.

CMO 28

CMO Work Management Marketing Management Planning 28