Porch Group Media

OCTOBER 13, 2020

Check out this array of statistics from various research studies across the web: 71% of consumers feel frustrated when a shopping experience is impersonal. – Retail TouchPoints 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture. .

Personalization 64

Personalization Banner Ads Touchpoints CMO 64

Only B2B

AUGUST 25, 2023

According to a study by the Alterra Group , 97% of marketers reported higher ROI with ABM than with any other marketing approach. Orchestrating Cross-Channel Account Touchpoints Consistency is key across all touchpoints. This might include case studies, industry insights, and solution-oriented content.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Porch Group Media

APRIL 6, 2021

Check out this array of statistics from various research studies across the web: 71% of consumers feel frustrated when a shopping experience is impersonal. – Retail TouchPoints 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture. .

Personalization 59

Personalization Brand Identity Branding Paid Search Agency 59

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 105

Account Based Marketing Advertising Agencies SMB Contingency Planning 105

Content Standard

MARCH 21, 2022

According to a McKinsey study , “Personalization at scale has the potential to create $1.7 Shutterfly offers a great example of how to start small with a very specific personalization use case and build on successes from there. It’s no wonder personalization is one of the hottest topics in digital marketing.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. More marketing technologists (44%) now report to the CMO. In a few cases, the chief marketing technologist takes the lead (6%). ” For more data from the study, download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. Quick-Take: It’s challenging to lose foundational metrics, but opens are considered by many to be a vanity metric in any case. The CMO Balancing Act.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Martech Advisor

JANUARY 2, 2020

I was recently speaking to a Bay Area CMO of a B2B SaaS company with a revenue of a few 10s of millions of dollars. If you’d like more generic research, here we go: According to research from DemandGen , 71% of B2B buyers say that a company’s website is the most influential touchpoint when making a business decision.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

New North

AUGUST 14, 2023

Or maybe it was your CMO. Instead, you’re building meaningful connections with your customers, delivering value at every touchpoint, and driving sustainable growth for your business. Hosted by long-time CMO Jen Kern, it explores how marketers stay agile and elevate their brands amid uncertainty. And…what was the ROI?”

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Adobe Experience Cloud Blog

MARCH 7, 2017

Though, this year, that isn’t the case at all. In this new world, the “ Engagement Economy ,” everyone and everything is connected through more channels and touchpoints than ever before. Rusty Warner will provide you with a framework for defining customer-centric KPIs and some case studies for measuring contextual interactions.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Allocadia

MARCH 30, 2021

Tracking the buyer journey – they wanted to measure which touchpoints were the most successful in converting prospects and where the spend could be cut or optimized. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. But according to the data from this new study, change has come.

Stats 40

Stats Planning Marketing Management Case Studies 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 16, 2016

In some cases, you have the opportunity to choose your tools. In other cases, you inherit them. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Deliver value with every touchpoint and experience. Takeaway: As IBM puts it, “today’s CMO is responsible for selling experiences, not just products.”

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. This could include blog posts addressing their pain points or case studies showcasing how similar companies have benefited from using your product or service.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Outgrow

NOVEMBER 1, 2022

In case you don’t want to answer the question. So things like that there’s another cool study that I think is like 25 years old, so not super old, but just not a lot of people know about the science of curiosity. Most people do not put in that amount of work to study the product that they’re taking to market.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

chiefmartech

SEPTEMBER 19, 2016

He will present original research that used machine learning to compare the main enterprise marketing clouds and provide frameworks, suggestions, and case studies to guide your own decision-making. Real-World Case Studies of Marketing Technology Success. What would you like to ask them?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

QuanticMind

JUNE 27, 2016

It was a sold-out show: 1,600 of the smartest minds in SEO and SEM came together to share case studies, unveil new technologies, and start discussions for next year. Now, audiences are relying on a series of interactions and touchpoints to form opinions about brands (Think with Google refers to this concept as “micro-moments” ).

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Sprout Social

JUNE 12, 2023

A great CX strategy aims to exceed customer expectations at every touchpoint. Touchpoints: Identify every point of interaction between the customer and your company across each stage of the journey. Include the different channels where each touchpoint happens, such as your website, physical store, email or social media.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Terminus

JANUARY 24, 2020

This continued testing allows us to discover new use cases and inspire deeper conversations with our customers and future customers. We’ll also run ads for each unique ABM program we run with content or case studies that are specific to that program (e.g. Terminus Account Scorecard.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Terminus

JUNE 30, 2017

These will be the clients you reach out to for case studies, customer references, and invitations to speak at your events. Act Like a CMO. In other words, what content and touchpoints will be delivered to which individuals at target accounts? On what timeline?

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . In fact, fifty percent of digital leaders surveyed by the Reuters Institute for the Study of Journalism mentioned that subscription revenue is going to be a top priority this year.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Engagio

APRIL 20, 2020

CMO, Sendoso. CMO, TechTarget. They must accept longer sell cycles while committing to developing more meaningful engagement early in the process — to build their cases more completely with key supporters and detractors across the actual buying team. CMO, MarvelMarketers. CMO, Lessonly. Dan Frohnen.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. At this difficult juncture, marketers need to build a rock-solid business case that clearly demonstrates how marketing investments drive positive business outcomes and deliver long-term business value. If these attributes sound familiar, you are not alone.

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

Martech

NOVEMBER 11, 2021

With dispersed environments as the norm, CMOs need to find new ways to keep teams in sync so they aren’t weighed down trying to manage brand positioning across touchpoints. By equipping teams to stay on-brand no matter the channel or context, CMOs can drive up customer and employee engagement while positioning the business for growth.

Enterprise Management 104

Enterprise Management Work Management Brand Identity Branding 104

Martech Advisor

FEBRUARY 28, 2020

We also review the insights and studies from 2019 in this monthly round-up. This month got off to an exciting start here at MarTech Advisor, with us talking about Super Bowl Sunday , Facebook's 16th Anniversary , Valentine's Day , Safer Internet Day , and many reports and studies analyzing the trends for 2020 and beyond.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Other popular B2B formats are in-person events, videos, and case studies. WordPress). Source: CMI.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Convert

MARCH 2, 2022

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. So in the case of the hotel website, the online booking transaction is measuring bookings and rooms revenue, but you should also have a goal and a revenue proxy for any other inquiries.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. So in the case of the hotel website, the online booking transaction is measuring bookings and rooms revenue, but you should also have a goal and a revenue proxy for any other inquiries.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Porch Group Media

JUNE 29, 2021

Omnichannel is centered around the customer and ensuring that customers can easily and seamlessly navigate between each company touchpoint to make a single purchase. The CMO Club ). The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Porch Group Media

NOVEMBER 19, 2020

In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt that driving measurable growth was the primary mandate of marketers today. The post Are Marketers Delivering?

Webinar Metrics 59

Webinar Metrics Marketing Management Multi-Channel Marketing & Strategy 59

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. Finding the right digital marketing agency isn’t easy.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

nDash

JUNE 13, 2022

Style guides and studying existing content are extremely useful to writers. Content production: This includes blog posts, whitepapers, sales collateral, case studies, social media, and other assets. Just so I can think more about it or in case anything else comes to mind. Then I will give it one last read before posting.”

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In this candid keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fetile breeding ground for CEOs.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

Contently

NOVEMBER 10, 2017

As Spotify CMO Seth Farbman says in Josh Steimle’s excellent book Chief Marketing Officers at Work , “What we’re seeing when you release people from even small bits of anxiety or potential for regret or remorse is this explosion of this sense of freedom, and that freedom leads to a sense of empowerment, joy, and curiosity.”

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Measuring customer engagement for each touchpoint (e.g., In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. multi-touch attribution).

Marketing Attribution 106

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 106