Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. A: That was a fun case study.

Account Based Marketing 323

Account Based Marketing ABM Work Management Marketing Management 323

Terminus

NOVEMBER 14, 2023

Strengthen your “finance speak” — the better you can translate finance to GTM, the better you can tell the story of the middle layer (marketing). Create a strong dialogue with partners in finance to understand the details of what they need to see to understand success with marketing spend. Preparation is the best protection.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

nDash

JUNE 13, 2022

Style guides and studying existing content are extremely useful to writers. Editorial planning: This includes blog topics, campaigns, email cadences, social publishing, and content calendar management. Content production: This includes blog posts, whitepapers, sales collateral, case studies, social media, and other assets.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

AUGUST 8, 2021

Farthest to the right, you have digital touchpoint details (Total Number of Touchpoints, Number of Days Before Form Fill). Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey. Case Studies. Optimizing Marketing Outcomes Over Time.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. Case Studies.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98