2017: The Year of the Data Driven CMO
JANUARY 3, 2017
Survey Says: Wrong. " Well chances are the answer from a marketer would be via surveys as research from Bazaarvoice showed that nearly 70% say surveys are indeed their primary source for customer data. Not surprising in the least the same research revealed that a mere 27% of customers believe surveys are the best way to learn about them. Surveys? And yet 70% of marketers are still using surveys to get data on their customers? Tag Management vendors.