B2B Marketing Directions

AUGUST 9, 2020

Some of these companies never had a CMO, while others created the new position to replace the CMO role. These organizational changes suggest that a growing number of CEOs and other senior business leaders don't believe their marketing function - and by extension the CMO - is maximizing growth opportunities. companies, 65.6%

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Key Learnings from the Findings for 2020.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

KoMarketing Associates

MAY 17, 2022

Although B2B marketers appear to be benefiting from an increase in budget, previous research suggests that marketing budgets still only account for a small percentage of organizations’ overall budgets. Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The findings of the latest edition of The CMO Survey were published in February. The survey was in the field January 11 - February 7.

CMO 52

CMO Customer Surveys Research B2B 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

OCTOBER 4, 2022

With more organizations uncovering the potential of data and analytics, previous research has indicated that they are preparing to invest more in this area within the next 36 months. 2022 edition of The CMO Survey, and statistics suggested that marketing analytics spend will rise by 63% in the next three years.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

SmartBrief - Marketing

JANUARY 29, 2024

Do they trust their CMOs? Are they invested in CMO longevity? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Eight in 10 perceive that CMOs would “take a bullet” for them. What are they thinking about AI?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Marketing Insider Group

FEBRUARY 1, 2016

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month.

CMO 100

CMO Research Content Marketing Content 100

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Martech

DECEMBER 1, 2023

Organize Next, the system must organize the data. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. of CMOs stated that they would use generative AI to create blogs, and 62.2% Google Search Central Up to 64.7%

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

NOVEMBER 14, 2023

Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Context) I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack.

Work Management 114

Work Management Marketing Management Marketing Automation Services Marketing AI 114

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance.

CMO 164

CMO Demand Generation Business Correlation 164

Martech

MARCH 8, 2024

Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. As marketers know, the roles in the modern marketing organization include people who analyze data, create content, develop platforms, buy media and more.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies CMO 120

Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of company revenue in 2019, down from 11.2%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Martech

AUGUST 15, 2022

According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 Serve the clients, not the organization. An important step for CMOs today is to make sure expectations align with what the job entails.

Enterprise Management 113

Enterprise Management Business CMO Digital Transformation 113

Martech

DECEMBER 18, 2023

They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives.

eCommerce 109

eCommerce Marketing AI Best Practices Consulting 109

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? CMOs need to become effective business leaders.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

Martech

MAY 31, 2023

But what’s striking about this report is the robust belief that B2B marketing organizations will have more to spend on digital initiatives despite economic headwinds.

Marketing Budget 122

Marketing Budget Budget Programs B2B Marketing B2B 122

KoMarketing Associates

OCTOBER 22, 2020

This was followed by referrals (60%), networking (37%) and organic search (19%). “As Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

JULY 28, 2020

The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Positioning 157

Positioning Analytics Generation Work Management 157

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. ” This decline, noted by my colleague Jon Miller , was even more pronounced than in the 2022 survey, where marketers reported using 42% of their martech capabilities.

Enterprise Management 126

Enterprise Management Marketing Automation Services Budget Programs Gartner 126

Martech

AUGUST 19, 2022

Yet for most organizations, martech integration is not a priority — and understandably so. Although these skills are essential, I’m referring to the ability to build, lead, and work on cross-functional teams across an organization. The CMO and CTO didn’t have much in common a decade ago.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing Budget 115

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! Over the last two years, organizations have been grasping for any sign of normalcy. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. Let us know!

Marketing Budget 117

Marketing Budget Paid Search Agency Lock-In CMO 117

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Empathetic understanding is not the product of survey data. So, what would happen if you focused on helping them do just that? That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. Here are some of the most popular methods of personalization employed by organizations to hook their supporters’ attention: Address members by name. Include surveys.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282