Act-On

APRIL 26, 2024

Organizations of all shapes and sizes are slashing headcounts and freezing budgets. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. If you’re not ready as a CMO, you’d better get ready.” Marketing — in this economy?

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 285

Enterprise Management Work Management CMO Marketing Management 285

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Marketing Insider Group

SEPTEMBER 2, 2020

So, how can CMOs become the factor that drives business growth? Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way. Why Marketing is Becoming the Growth Driver for Organizations. Ideal channel growth and target market segments. Net present value.

Advertising Agencies 336

Advertising Agencies Planning Paid Search Agency CMO 336

ANNUITAS

AUGUST 8, 2023

The packed house was a great mix of go-to-market experts, growth leaders and executives — all with the same goal in mind: discovering new ways to accelerate go-to-market transformation for their organizations and digging into why it is that the best-laid go-to-market strategies ‘tend to fall apart in execution.’

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing AI 108

SalesIntel

MARCH 24, 2023

Create those segments that were described in those concentric circles, and then segment your own data and leverage our data to support it. Those are two segments. Those segments are what we did at SalesIntel! Those segments are what we did at SalesIntel! Look at the closed won in your Salesforce and at closed lost.

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. Is your GTM strategy ready?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Demographics. Behavior and interests.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

SalesIntel

AUGUST 25, 2023

As a result of B2B segmentation using firmographics, you may get a clearer picture of ideal client identities and target them with relevant information. Technographic Data Company technographics refers to a set of data that provides insight into organizations’ technological capabilities and preferences. What verticals?

Marketing Analytics Tools 40

Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Martech Advisor

AUGUST 27, 2019

Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption. But changing the lens through which an organization views its entire business can deliver powerful, profound rewards – and your new CMO demands it.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

ClearVoice

NOVEMBER 18, 2019

As a result, more and more marketers are filling data scientist roles in their organizations. With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. marketing Click To Tweet.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

Crimson Marketing

DECEMBER 17, 2015

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. Al Campa, RingCentral CMO) appeared first on Crimson Marketing. RingCentral, Business Communications Made Simple. .

CMO 100

CMO Enterprise Management Class Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. And does your team know what you mean? But data tells the truth.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Effectiveness Ad Building 161

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 102

Marketing AI Enterprise Management Features Marketing Management 102

chiefmartech

JANUARY 18, 2021

Twilio provides a higher layer of API services for communications and email (and, with their recent acquisition of Segment, customer data routing). The post Any CMO who wants to understand how to really harness martech should read this book appeared first on Chief Marketing Technologist. AWS is the granddaddy of such a cloud platform.

CMO 101

CMO Work Management Marketing Management API 101

Lead Liaison

JULY 26, 2017

Without hesitation, I answered “they get organized.”. Segmentations – The way you segment your database is key to how successful any campaign will be. We can automatically build segmentations based on your prospects’ individual profiles. Learn more about segmentations here. Look in your CMO folder.

Lead Liaison 52

Lead Liaison Organization Trade Show Tagging 52

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? The post What Do You Say To Your CMO To Get Aligned? Here’s Trish: ( view the video on YouTube ).

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 328

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 328

SalesIntel

MAY 12, 2023

It creates a situation where the organization wastes money maintaining lead databases that will not convert effectively, will continue to bloat, and cost a lot of money. No two companies are the same, and how you decide to segment and route leads based on their quality score is a great place to be at!

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 119

Digital Experience Platform Marketing & Strategy Business CMO 119

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring.

First-Mover Advantage 123

First-Mover Advantage Terms and Conditions Work Management Loyalty 123

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

B2B Thought Leadership 228

B2B Thought Leadership Lead Ranking B2B Marketing Planning 228

Vision Edge Marketing

NOVEMBER 19, 2019

The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” To achieve alignment, Marketing must connect its work to WHY the business exists.

Planning 111

Planning Marketing Plans Budget Programs Paid Search Agency 111

Act-On

SEPTEMBER 25, 2023

Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. When Udi Ledergor was CMO at Gong, he had a memorable take on how to predict his peers’ likelihood of success: whether or not they knew how their CRO took their coffee. Ideally, this starts at the top.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Martech

MARCH 12, 2024

But each industry, business and segment is different. Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. This one is easy: ask your CMO to see the social media strategy plan for the year.

Social Media 88

Social Media Media B2B Advertising Agencies 88

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Vision Edge Marketing

OCTOBER 24, 2017

Adam Berke, president and CMO of AdRoll recently echoed our mantra, “marketers need to look for smarter and more sophisticated ways to connect their activities to actual business metrics.” It’s no wonder organizations feel crushed by the deluge of data. the next norm for strategic Best-In-Class Marketing Organizations?

Marketing Budget 156

Marketing Budget CMO Budget Programs Marketing Management 156

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. You might successfully get employees to speak their mind and align their values with those of the organization.

Business 352

Business Work Management Correlation Cable 352

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. When asked what they saw as their primary role of the marketing function within their organization, the top answer (64 percent) said delivering business growth.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Heinz Marketing

MAY 16, 2022

how to utilize NPS to energize your organization. how CMOs can avoid common pitfalls through innovation. If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. ” But any marketing organizations can do the same thing. the risk of aggressive over-marketing.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking CMO 90

BenchmarkONE

FEBRUARY 16, 2022

A target market can be broken into smaller yet specific segments, which constitute the target audience. In other words, a target audience is a segment within your target market. . You may find that your product or service can be tailored to fit many segments. Are they decision-makers in their respective organizations?

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. “We will see an increased realization among organization for the need to engage more deeply with their customers. Matt Reid , CMO, EZ Texting. Latane Conant , CMO, 6sense.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143