B2B Marketing Directions

JULY 5, 2020

A special edition of The CMO Survey provides several important insights regarding the impact COVID-19 is having on company financial performance and about expectations for further recovery. The CMO Survey is conducted twice each year, and the results are usually published in February and August. reported profit declines of 20% or more.

Research 98

Research CMO Verticals Customer Surveys 98

Modern B2B

MARCH 9, 2023

The other thing that compounds it is that marketing tech tends to be non-core to the business, so it’s unclear if it sits with the CMO or the CTO. Is there any other advice that you would give other CMOs who are in a similar situation trying to decide where to start with prioritising their investments and projects?

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech

MARCH 8, 2024

Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” Process: Streamlining operations Any tool, generative AI included, needs process documentation. Borrowed from Agile methodology, a user story is a simple, three-part statement. “As

Work Management 131

Work Management Marketing Management User-Generated Content CMO 131

ClearVoice

NOVEMBER 18, 2019

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO.

Impressions 74

Impressions CMO Marketing Analytics Tools Lead Ranking 74

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8% The explosive proliferation of marketing technologies is well documented. of firm revenues. Top image source: Gartner, Inc.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. The typical CMO in a larger enterprise has been in marketing most, if not all, of their professional career. So how can today’s CMO gain these new skills?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Heinz Marketing

OCTOBER 24, 2019

I document everything in my work journals, including my schedule and daily goals, and every morning I scroll through previous entries for inspiration or to follow-up on items. Fill in the Blank: I’d love to see Laura Wilbanks (CMO of Thomson Reuters) answer these questions. Another ritual is keeping a work journal.

CMO 75

CMO Work Management Marketing Management Paid Search Agency 75

Ledger Bennett

NOVEMBER 13, 2019

One of the biggest blockers of all being the well documented challenge of sales and marketing alignment. So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Martech

DECEMBER 1, 2023

The outline should be casual yet informative, formatted for editing in a Word document. of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

The Marketing Blender

MAY 13, 2024

” – Daisy McCarty, CMO at The Marketing Blender Want a deep dive from two Fractional CMOs with experience in Professional Services Marketing? Thinking about Hiring a Fractional CMO? Watch this episode of The Marketing Blender Show now. Learn more about culture, employer, and talent branding here.

Marketing Budget 69

Marketing Budget Service B2B Marketing B2B 69

Martech

JANUARY 8, 2024

During implementation, a more detailed document will be required to address specific technical and operational aspects. There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company.

SMS 72

SMS Marketing AI Best Practices CMO 72

BrandMaker Blog

APRIL 26, 2022

Marc, who meticulously documents CMO trends over the years, noticed a changing of the guard over the…. We were excited to catch up with Marc McNabb, vice president of marketing operations and strategy at Hyland. He has a unique background that spans across strategic planning and processes to insights and technology.

Planning 82

Planning Demand Campaigns CMO 82

Martech

JANUARY 5, 2023

Identify what the CMO is most focused on. When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Are these documented as part of the tech stack? Document these processes and identify areas of opportunity for improvement or automation. Identify target audience.

Advertising Agencies 109

Advertising Agencies Positioning Planning Work Management 109

Top Rank Marketing

AUGUST 16, 2023

I worry those marketers [focusing solely on performance] are setting up their companies for irrelevance in the future by focusing on that short-term performance hit but not creating that long-term brand awareness and relevance,” said Anteriad CMO Lynn Tornabene. Meanwhile, purchase cycles are extending. Otherwise, you run out of money.”

B2B Marketing 98

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 98

Litmus

MARCH 9, 2021

You may have seen our recent posts in our ESP Migration blog series: New CMO. Step 1: Documentation. Bring them all together in one document to give you a view of exactly what you need to bring with you to your new ESP. Step 2: What do you need to document? Step 3: How do you document everything? New MarTech stack.

Lock-In 93

Lock-In Template API Sample 93

Champion Communications

AUGUST 11, 2022

The Incode solution uses document verification to confirm that an ID is authentic during check-in and also uses facial recognition through a selfie to match each guest with their identity document. . Top CMO Podcast: Melissa Puls, Ivanti. B2B is dead, B2C is dead, B2H- Business to Human- is where it’s at.”

Work Management 62

Work Management Advertising Channels B2B Thought Leadership CMO 62

KoMarketing Associates

MAY 2, 2018

Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Martech

JULY 23, 2021

Whether it’s ensuring that each change or update to a tool or process is meticulously documented, or ensuring that the cash in their wallet is all in order and facing the right way (they can get a debate out of that). Operations, meanwhile, is trying to figure out the latest changes in Marketo or HubSpot – and document their response to them.

Order 119

Order Marketing Automation Services CMO Marketo 119

Anyword

MAY 8, 2024

. “If I’m creating a post about a CMO Happy Hour we’re hosting, I can set the target audience to marketing leaders rather than copywriters, ensuring the content is tailored to the right people,” she explains. Our Chrome Extension has also become essential in Cortney’s workflow.

Work Management 52

Work Management Planning Copywriting Advertising Agencies 52

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. The post 3 Attributes of the Modern CMO appeared first on LEADership.

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Martech

OCTOBER 26, 2023

Dig deeper: How to unlock the power of your marketing technology Tip 2: Put your strategy first I often encounter companies that have invested heavily in technology, yet nothing is documented when I delve into their growth strategy. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 122

Enterprise Management Marketing Automation Services Budget Programs Gartner 122

ClickZ

APRIL 19, 2021

Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. We spoke with Humanscale’s CMO Leena Utsch to learn more about their story and the valuable lessons Humanscale learned by expanding to a new market that has ultimately become a long-lasting part of their business.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

B2B Marketing Directions

JULY 12, 2020

The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business. And the findings about marketing spending are particularly interesting - and a little surprising.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Martech

NOVEMBER 10, 2023

Documenting processes and contingency plans. By aligning these efforts, CMOs can foster a more collaborative environment, streamline their technology ecosystem, and unlock a higher return on investment, all while setting the stage for the next wave of digital innovation and customer engagement. Get MarTech! In your inbox.

CMS Development 118

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 118

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 208

CMO Gartner Budget Programs Spending 208

ViewPoint

APRIL 14, 2017

The need for sales pressures the CMO to deliver leads fast. Trouble is, that CMO is also under budget pressures, so corners are cut in the pursuit of needed sales leads. Document the processes, and make them part of your ongoing training and communications. Here is a blog that covers the subject in detail.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Find a process person to manage it: Someone who’s great at detail, project plans and loves both getting their hands dirty as well as tight documentation and communication cadences.

Planning 77

Planning Marketing Analytics Tools Allocation Practices 77

Martech

APRIL 17, 2023

Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Also, document everything in a manual. Dig deeper: Martech stack documentation is vital, here are some tips to do it right 2. Ask many questions.

RFP 116

RFP Paid Search Agency Advertising Agencies API 116

Martech

MARCH 14, 2022

You’ll elicit and document use cases for each role, including desired outcomes and dependencies. The deployment, use cases, and integrations between martech platforms, legacy systems, and any third-party products are analyzed and documented to create a holistic view of the martech stack.

Work Management 130

Work Management Marketing Management Paid Search Agency Planning 130

6sense

NOVEMBER 9, 2021

Over two sessions of CMO Coffee Talk last Friday, the author of Obviously Awesome shared a wide variety of use cases, examples and cautionary tales that made it abundantly clear how important crisp, focused product positioning is to your go-to-market success. Two hours with April Dunford was not enough.

Positioning 48

Positioning Marketing Analytics Tools Marketing & Strategy CMO 48

ViewPoint

MAY 13, 2016

In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company. Documentation of environment. Documentation of allocated budget or the process for budgeting. Documentation of the competitive landscape. Answer the questions: What do we sell? Who are we selling it to?

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 118

Work Management Marketing Management Marketing Budget Budget Programs 118

Martech

FEBRUARY 9, 2024

Working in marketing technology, building my own stacks and trying to keep my own documentation around our current stack and the roadmap — I struggled at that time to find a tool that did everything I needed. A: I’d always listened to a lot of entrepreneurial podcasts so I kind of had that itch to try something on my own.

Work Management 98

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 98

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62