Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

APRIL 25, 2013

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. Check out the slides below.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Martech

SEPTEMBER 2, 2021

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. ” See Brinker at this fall’s MarTech Conference.

Gartner 125

Gartner Marketing Budget Budget Programs Allocation 125

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Scollans started her career in financial services marketing as a product marketing manager then moved on to a financial education company where she ran their conference marketing line.

Work Management 83

Work Management Press Marketing Management CMO 83

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. CMOs and CIOs select tools separately. CMOs and CIOs disagree on the CIO's job.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. In the meantime, you can vicariously experience the customer conference via our posts on social media: 6sense on LinkedIn.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Top Rank Marketing

NOVEMBER 8, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Try to write for industry publications.

B2B Marketing 137

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 137

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. It’s a truly amazing resource for professionals. Sangram has done an amazing job building the Account Based Marketing category, writing 2 books on the subject and creating the FlipMyFunnel conference. Here in his own words is how he gets stuff done.

CMO 62

CMO Work Management Allocation Peer-to-peer 62

Engagio

AUGUST 1, 2018

In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. The post Behind the Brilliance with Megan Lueders, CMO of Zenoss appeared first on Engagio.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

CMO 40

CMO Customer Surveys Trends Planning 40

Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. So, if the attendees voted with their feet to avoid the topic of marketing performance measurement, where did they head instead?

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Oktopost

NOVEMBER 19, 2020

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing. He is also the lead instructor and career coach for AcadiumPlus, an exclusive digital marketing accelerator program designed to get marketers hired.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 140

Analytics Contingency Planning Forecasting Jigsaw 140

LEADership

APRIL 7, 2015

Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Ashif Dhanani, CMO, Macquarie Telecom hits the nail on the head, “ The idea of failure does not align with the need to have defined KPIs with milestones and targets.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Sprout Social

SEPTEMBER 8, 2020

You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Ever experienced this? The response? You know how it is.” “I’m

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Tips Conference CMO Budget Programs 128

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Now, a brand’s relevance isn’t determined by how many storefronts they own or their presence at major conferences.

Social Media 109

Social Media Work Management Marketing Management Social Marketing 109

Martech

OCTOBER 29, 2021

based Dennis Publishing, at our recent MarTech conference. Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent .

Top of Funnel 115

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 115

SalesGrape

SEPTEMBER 17, 2023

Benefits of Account Based Marketing Precise targeting: ABM enables companies to focus their resources on high-potential accounts that are most likely to convert into customers. They reached out via email offering an exclusive invitation to an industry conference where they were speaking on topics relevant to retail marketing trends.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. Insights from Actual B2B Marketing Experts With conferences you can often find people who give great presentations because they’re adept performers but many times those performers are not actually practicing marketers. The list goes on.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Martech

SEPTEMBER 3, 2021

I think travel in particular, whether it be for a vacation, a conference or just the daily commute, seemed to slow things down. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72% of the total budget. Now the days fly by — but I guess we’re all getting work done.

Allocation 115

Allocation Gartner Budget Programs Paid Search Agency 115

Martech

JULY 22, 2021

This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). Former Salesforce CMO Buscemi joins Clari Board. It seemed fine at the time. And then the news takes a turn for the worst.

Resource Management 113

Resource Management Enterprise Management Marketing Management Ad Exchange 113

6sense

DECEMBER 9, 2021

Many companies grasp the potential value but fail because they don’t dedicate the resources, energy or strategy necessary to help their communities flourish and grow. Having built more than a few successful B2B communities myself (and a few flops, too), I often hear other CMOs ask for tips on community-building.

Class 62

Class Communities B2B Marketing Ad Building 62

Hubspot

JANUARY 4, 2021

We've all seen the annual conference go virtual due to the impact of COVID-19. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Community marketing will replace event-based marketing.

Trends 101

Trends Marketing AI Work Management Planning 101

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

ANNUITAS

MARCH 4, 2020

In fact, the team at the Growth Marketing Conference is still packing people in each year anticipating more than 2,000 attendees this year, according to the latest Sponsorship Prospectus. Here are two resources I believe will be helpful: The Case for Rapid – Not Gradual – Digital Demand Transformation.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. In business, we budget and allocate resources for what is important to the success of the organization. We all have one. Let’s explore why. The best place to start is to understand the purpose of a budget. Sound familiar?

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Martech

APRIL 18, 2022

Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “The customer has more choices at their fingertips,” said Reema Batta, CMO at Heyday. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host.

Privacy 98

Privacy Ad Building Paid Search Agency Work Management 98

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai

Account Based Marketing 106

Account Based Marketing Advertising Agencies SMB Contingency Planning 106

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day. Machine learning.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

Atomic Reach

APRIL 16, 2019

He is the founder of Brand Movers , an organization that helps companies reach their audience through the creation of engaging content, and he also hosts the largest marketing conference in Scandinavia known as Clever Content. What is your favourite content marketing tool (or hack or resource)?

Budget Programs 84

Budget Programs Advertising Agencies Brand Identity Branding 84

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Take, for example, the rolling list of major conferences canceled due to the evolving COVID-19 situation, from the Adobe Summit to SXSW.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Martech

OCTOBER 20, 2022

The roles, or “archetypes” as Brinker labeled them, were based on a survey he and former SapientNitro CTO Sheldon Monteiro conducted via Chiefmartec.com readers and attendees at the inaugural MarTech Conference in Boston. Brinker recently decided it was time to revisit the roles. How the archetypes align with each other.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing Budget 99

nDash

AUGUST 6, 2019

We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. The MarTech Conference is for marketers looking to simplify their methods and create organization within their brand. Got another conference that deserves a shout-out? Let us know on Twitter !

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Seismic

OCTOBER 24, 2023

The very first Shift conference didn’t even include a stage – Doug brought his own projector from home – and looked drastically different than it does today. Over the past year, they’ve had to do more with less resources, pivot quickly, and transform the way things are done within their organizations.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59