CMO Conference Multi-Touch Attribution Resources 
Litmus
DECEMBER 8, 2020
So how do we get more emails, more customers, more touches per customer. And so that’s super clear for some companies that have good attribution models and for others that’s still fairly fuzzy as to what incremental value they drive to the business by sending an email or by sending an SMS to customers.
Metadata
APRIL 4, 2023
As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. You have fewer resources than you did before. Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Budgets and resources are down.
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Full Circle Insights
FEBRUARY 28, 2021
At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely.
The Marketing Blender
FEBRUARY 20, 2024
This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations. Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake.
Heinz Marketing
FEBRUARY 19, 2018
I was going to say the other thing that, you touched on a couple other key elements there. You can multi-task and listen to a podcast. So yeah, I mean, there’s a whole set of resources that put this together. Like, it was just one of those conference lunch, you just randomly sit next to someone. Paul Roberts: Yes.
chiefmartech
AUGUST 5, 2019
Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.
DemandBase
JULY 21, 2020
You must ensure that you are focusing your ABM resources on the accounts most likely to buy. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. You have to thread the needle.
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