Budget Management CMO Conference Resources 
B2B Marketing Directions
MARCH 13, 2022
(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)
Customer Experience Matrix
OCTOBER 21, 2010
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.
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B2B Marketing Directions
SEPTEMBER 16, 2018
To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. However, 76.0%
Hubspot
JANUARY 4, 2021
Community marketing will replace event-based marketing. Adam Masur , VP of Marketing at Credly , told me: "The era of anchoring marketing around a big, industry event is coming to a close. We've all seen the annual conference go virtual due to the impact of COVID-19. Digital marketing spend will continue to grow.
KoMarketing Associates
SEPTEMBER 12, 2017
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. About 73 percent of marketers claimed that they still rely on manual data capture at events. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc.
PureB2B
JUNE 14, 2021
That is a general notion, and it comes from what marketing directors have noticed over the years. Despite marketing being an important sales driver, chief financial officers and other top-level finance execs are hardly enthusiastic about the level of resources that goes into marketing.
Marketing Insider Group
MAY 31, 2012
The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. How much does your organization spend on inbound and content marketing?
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