Smashmouth Marketing

DECEMBER 20, 2008

how should social media filter spam?should So what is spamming in the world of social media? Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. Not really, it's the nature of social media. should it at all?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Optinmonster

DECEMBER 22, 2022

Second, customer targeting and personalization is much more easily done with email marketing campaigns than social media posts. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Social Media Outreach.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Hubspot

OCTOBER 28, 2020

For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. For example, let's say you've been doing social media marketing for several months because that's what you've thought you needed to do. It requires some critical thinking and problem solving.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Sprout Social

JANUARY 27, 2021

Understanding whether viewers are searching directly on YouTube, clicking Suggested Videos thumbnails or following links from social networks lets you know if your optimization and promotion strategies are paying off. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

Convert

JANUARY 25, 2021

Expand market share Grow brand awareness Get more website or social media engagement. Completed purchase Each step within the checkout funnel Products added to cart Product page views Subscription Review or rating Social media share. Form submission Clickthrough Social media share. Media/Publishing.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 19, 2012

Social media continues to rain data onto the market. Even though 83% of marketers indicate social media is important for their business , according to Social Media Examiner , they continue to struggle to measure ROI and use social data to improve their strategies. Here's how.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Social media is about fostering one-to-one communications with individuals.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. You want more likes. You want more shares. You want more comments.

Social Media 163

Social Media AIDA Media Copywriting 163

Hubspot

JANUARY 28, 2014

Pinterest is one of the most popular social networks around -- but can you really make money from it? Is Pinterest a part of your social media marketing mix? Social Media' Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it! But enough with all this talk. See for yourself!

Twitter 28

Twitter Clickthrough Generation Stats 28

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. Don't crowd your content.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. Social Media' 5) BlackRock.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. Why Use a Social Media Report?

Social Media 96

Social Media Template Media Contingency Planning 96

MLT Creative

DECEMBER 23, 2011

Outstanding open an clickthrough results. B2B response to social media is crucial. B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. MarketingSherpa. B2C Marketing Insider.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. You want more likes. You want more shares. You want more comments.

Social Media 98

Social Media AIDA Media Copywriting 98

Hubspot

OCTOBER 9, 2015

Social sharing has the potential to dramatically increase the reach of your important posts. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. This involves a bit more strategy. 3) Buy Buttons. The solution?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Create an end screen to drive subscribers to your channel, promote your social networks, or increase interest in your brand. The end result? A blockbuster brand or product video.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Content Standard

JANUARY 6, 2016

With Tagboard, you can see all of the use of a particular hashtag across all social media channels, and in this case you can filter to just see Instagram performance. Clickthroughs on URLs. If so, look at the clickthrough rate. What to measure: Does your campaign feature a URL in the bio section of your Instagram page?

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

With Tagboard, you can see all of the use of a particular hashtag across all social media channels, and in this case you can filter to just see Instagram performance. Clickthroughs on URLs. If so, look at the clickthrough rate. What to measure: Does your campaign feature a URL in the bio section of your Instagram page?

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. These networks allow marketers to get their content in front of very large audiences while simultaneously helping traditional media outlets grow revenue -- something many of them haven’t been able to do for more than a decade.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

OCTOBER 24, 2012

Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JANUARY 6, 2014

This is exactly what your subscribers are looking for -- and the main point of your email -- so you want to make sure it''s easy to find to encourage clickthroughs. Feel free to experiment with both to determine which generates more clickthroughs. 13) Social Media Follow Buttons. 9) Post Preview. 12) Secondary CTAs.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. such as generating website traffic.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. One of my blog posts totally blew up on social compared to my average post. 5) Social Media Shares. Social Media. People are tweeting out my blog post!" And then, something happened.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. Leveraging Social Networks' Ad Platforms for Their Super Powers.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

SEPTEMBER 13, 2012

For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. What are your company's typical email clickthrough rates? For example, let's say you've been doing social media marketing for several months because that's what you've thought you needed to do.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.).

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 21, 2014

We have traffic data, conversion data, lead data, email marketing data, social media data. Look at social media reach. Finally, a wide social media reach can be a good indicator of brand awareness. Look at how big your following is across each social network, as well as how engaged that following is.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Act-On

FEBRUARY 26, 2024

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Digital ad channels include display ads, social media, email, and mobile in-app advertising. Examples include a sponsored magazine article or a paid social media post.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Hubspot

JANUARY 29, 2015

Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. List-based retargeting comes with a caveat, however.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28