Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

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Hubspot

FEBRUARY 25, 2014

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. For this article, I''m going to talk about how to add those keywords to your website once your research is complete. Start With a Site Audit. Duh, right?) Descriptions.

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Hubspot

OCTOBER 24, 2012

Most frequently, you’ll see repetitive keywords in the following areas: page titles, on-page copy, and in domain names/URLs. Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users. A healthy bounce rate for a site that produces a large volume of content is 70% or less.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

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Hubspot

OCTOBER 17, 2014

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts.

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Hubspot

NOVEMBER 18, 2014

Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you''re linking to -- so no need to include it in the copy of your post as well. LinkedIn Best Practices.

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Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Step 4: Add in Some Visuals.

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Hubspot

JANUARY 24, 2013

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, and you'll be able to identify deficiencies in your landing pages so you can optimize them to boost conversions. Review basic on-page SEO elements like URLs, page titles, meta description, and copy.

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SendX

SEPTEMBER 9, 2018

It takes the following things into account: Clickthrough Rate (CTR). Add a + before entering the keyword in your Google Ads dashboard to make sure it’s also included. Add a whole bunch of these negative modifiers to get an extremely target keyword selection! The conversion rate of the ad is (30/2000)*100.

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Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. If you can make your URL shorter and more keyword-friendly, go for it. How to Start a Blog: From Choosing a Domain to Writing Your First Blog Post.

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Hubspot

JULY 29, 2018

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

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Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. And if you're looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started: Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches. Step 1: Understand your audience.

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Hubspot

DECEMBER 11, 2013

Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution. The good news is this complexity adds nuance and an understanding of the context of the person searching. Does factor X directly affect rank or merely influence it? of searches in the U.S.

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Hubspot

NOVEMBER 20, 2014

This happens quite frequently: according to MediaMath , match rates can vary from 70-80% down to as low as 20-30% for some platforms, so you''ll need a fairly large list to make this type of retargeting effective. They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns.

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Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

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Hubspot

AUGUST 30, 2013

Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. If you directly upload a link to LinkedIn, LinkedIn updates strip the URL of any tracking token you may have attached.

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Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.

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Hubspot

DECEMBER 20, 2012

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. The keyword (or a variation of it) should also be included in a headline on the page, ideally also within the URL, and at least once within the content. Let’s get started. after domain.

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Hubspot

SEPTEMBER 10, 2013

As you create your account, Google will explain how to add the necessary tracking code onto each page of your website and the process to confirm that it’s been added correctly. This will prompt you to add your website URL. This is key to the subsequent steps listed in this post.

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Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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Hubspot

MAY 26, 2014

8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. 2) Claim your page’s custom, branded URL. 3) Link your website to your Google+ page. Want to learn more?

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Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. So the fact that you've totally overlooked adding your website's URL to your social profiles is quite silly, isn't it? Remember, marketers: Haste makes waste! Not ideal, right? Don't make this mistake.

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Hubspot

SEPTEMBER 24, 2019

Claim your Page's vanity URL. Add a great cover photo. Add a recognizable profile picture. Add milestones. Add Facebook social media buttons to your blog and website. Learn Facebook Marketing in HubSpot Academy. Claim your Page's vanity URL. Add a great cover photo. Use Facebook Insights.

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Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top.

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Hubspot

DECEMBER 8, 2016

With the List Builder for Twitter, you can navigate to a hashtag or trending topic and build a list of all users tweeting, or you can select which users you want to add to a list. If you’re a HubSpot customer, you can easily create lists using the social streams featuring in the HubSpot Social Monitoring tool. Price: Free.

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Product SEO Enterprise Management Work Management 36

Hubspot

APRIL 21, 2014

Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 1) Use data to determine your next projects and priorities.

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Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. That's the 140-character limit on Twitter, minus the 23 characters a URL takes up in a tweet, minus one for the space between the title and the link.). HubSpot on. 1) Blog Posts.

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Hubspot

JANUARY 20, 2016

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. That's the 140-character limit on Twitter, minus the 23 characters a URL takes up in a tweet, minus one for the space between the title and the link.). HubSpot on. 1) Blog Posts.

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Facebook Clickthrough SERP Hubspot 28

Vidyard

JULY 9, 2020

Add Attractions 3.6.5 Take the Michelin guide and star rating systems for restaurants. The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. HubSpot Blog.

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Vidyard

JULY 10, 2020

Add Attractions 3.6.5 Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Is your site the place where buyers add items to their cart or just a digital business card?

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Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

SEPTEMBER 9, 2013

HubSpot Customers: Look in Page Performance.) To determine how many social shares a post has, enter its URL into LinkTally.com , a free tool created by HubSpot Social Media Scientist Dan Zarrella that tells you how many times a URL has been shares on Facebook, LinkedIn, Google+, and Twitter.

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Hubspot

FEBRUARY 11, 2013

People definitely need more practice using URL shorteners. Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. 38) Add tons of disorienting animations and images to your website.

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