Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. clickthrough rate.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Twitter Best Practices.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. This is often the most important piece of information of the whole presentation.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends. Is this the best idea?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Twitter: Late in the day and week are the most retweetable times.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 9, 2014

The contact data you have to work with depends on what information leads share with you on forms. For instance, if a contact fills out a form only with their name, age, and phone number, in all likelihood, you still need some other vital information to segment them accordingly. So, the world is your oyster.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. Source: Digital Information World ). Source: Twitter ). Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 21, 2015

After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

SEPTEMBER 11, 2013

The average business/career media site has an editorial slant: Entrepreneur.com and Inc.com provide great news and information for small business owners and startups; career advice for young professionals, not so much. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. Similar idea.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Stay away from boring, plain, informational ads that look the same as every other ad out there.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 10, 2013

However, user intent is one of the most important metrics that should inform the direction of your content strategy. A user wants answers, resources, information, reviews of a product, and much more. Compare this data to identify information your audience is looking for but might not be readily available on your site.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. From there, you'll be taken to your member dashboard, where you'll be prompted to add billing information to your account, if you haven't already.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JUNE 2, 2013

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

NOVEMBER 1, 2013

An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. are sitelinks.

Adwords 28

Adwords Google Ads CPC 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. As far as how long SlideShares should be, there isn’t a ton of information out there on the exact length you should make it.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. 2) Social Search. Something has been happening on our favorite social channels. Let's take a look.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social data is the information you can glean from studying your social media activities. All of this is rich information for your SEO and PPC keyword research.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate. Why Use a Social Media Report?

Social Media 96

Social Media Template Media Contingency Planning 96

Hubspot

FEBRUARY 8, 2013

Informing Your Keyword and Content Strategy. First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). That's some seriously hand information to know for anyone trying to craft a keyword or content strategy, right?

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

MARCH 3, 2014

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. Bullet key pieces of information.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. billion tweets posted to Twitter every day are spam. If anything, the massive amount of information all of us get each day raises the bar on what breaks through the clutter. Source: Blue Kangaroo ) Tweet This Stat. Source: NY Times ) Tweet This Stat.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. These are only visible internally, so the more informative the name is, the better. But you have more power at your disposal with LinkedIn than you might realize.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on a webinar about how marketers can tweet smarter.

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Biznology

DECEMBER 24, 2014

After all, we’ve got website visits, customer actions, clickthroughs, signups, unsubscribes, and so much more to track. If you narrow down the data you’ve got to what really helps you make marketing decisions, you’ll have information you can actually use. Now you have to determine what you’ll do with the information.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Social Media Terms to Know, Listed Alphabetically.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. That could mean through a Facebook friend, Twitter follower, or connection through another social network. And that's just to name a few. The Importance of SEO.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. You should use this information to plan out your next few weeks of content so you''re writing the posts that will drive the most views, and help you hit your monthly goals. 2) CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Visitors could click links to view information about landmarks and museums around the world to highlight the internet's ability to transport you to different locations virtually. "It The Future of Advertising.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Moz

MAY 6, 2019

Yes, you want to inform your visitors, but doing that alone is not enough. You may not easily see it, but it’s there, and it’s meant to help you, the reader, through your journey to making a well-informed, confident decision— whatever that decision may be. You have the rest of your website to provide that information.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71