Outbrain

SEPTEMBER 1, 2022

Is the copy for a billboard on the highway, a Twitter ad, or a native video ad on a news website? For example, a Carousel ad requires copy for multiple cards that flow together as a story. For example, headlines as questions work well, and negative words like “never” work better than positive ones, like “always”.

Paid Search Agency 26

Paid Search Agency Ads Marketing AI CTR 26

Outbrain

AUGUST 19, 2019

For example, if you’re seeing a lot of traffic from Facebook, it could mean that you bid too high for your Facebook ads, that your organic Facebook posts were very effective, or that the influencers you’re paying are sending you too many irrelevant audience members. Image source: [link].

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Follow landing page best practices to increase conversion rates.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. Conversion Rate vs. Ad Impressions. What''s So Awesome About the Google Display Network?

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Here's another example from The New York Times of how Allrecipes.com leverages sponsored content: See how the advertisement adheres to the card design used on the page to blend seamlessly into the rest of the content? Or that Instagram is only five years old?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. If you''re one of those marketers who isn''t satisfied with your conversion rates, keep reading.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

SEPTEMBER 24, 2012

Take lead reconversion emails as an example. Do you see better conversions when you include, say, an ebook cover image? It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JULY 19, 2016

With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Facebook, Twitter, and LinkedIn all have good solutions for this.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords. How’s that for user intent?

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Why not use retargeting to drive people towards blog content, for example? Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

AUGUST 19, 2013

Here’s an example of what the Quality Score section of the report looks like: If you don’t like what you see (the example account above is well below average), it’s time to start working on improving your scores. You can follow him on Twitter and Google+. Here are three tactics to try: Use ad extensions.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Example 1: LinkedIn Display Network. Airbnb achieved an engagement rate of over 4% for one of their Promoted Tweets.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

DECEMBER 7, 2012

And we got even more clicks when we wrote out the entire title of one of our blog posts that we linked to in this last example -- 46 clicks. The theory behind it is that people might like to share the stat on Twitter -- which, conveniently, is usually already under 140 characters. A bit more, but nothing to write home about.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

OCTOBER 11, 2012

And can you imagine trying to fit that into a 140-character update for Twitter? You can also incorporate other elements -- like social proof -- to help boost conversion rates. And if you’re worried about it impacting the clickthrough rate on your lead-gen CTA, just keep a close eye on your CTA analytics.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Increase conversion rates? 2) Purchasing Your Tickets.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

DECEMBER 19, 2012

By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. For example, one of Lady Gaga’s products (or services, I suppose) is her concerts -- and her team uses social media to make her set lists!

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Twitter, on the other hand, should be handled differently. Tweak your presentation to fix your conversion path, and reupload.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 2, 2019

It's a test organizations run to discover possible marketing avenues that will improve a campaign -- for example, a marketing team might create and send a few test emails to gauge engagement rates before adding them into a campaign. For instance, for the marketing email example, did engagement numbers appear higher?

Examples 67

Examples Planning Paid Search Agency CTR 67

Learn from the Pros

MARCH 5, 2024

You can watch the replay here or read on to explore each ranking factor in detail, with specific examples and tips. Improve the depth of your content by including statistics, case studies, and real-life examples. This also helps with scannability and retention of information (see example at the end of this blog).

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Hubspot

SEPTEMBER 16, 2015

If you're optimizing your email for clicks, but the open rate is low, you will still have fewer conversions. If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Lead-to-Customer Conversion Rate. Opportunity-to-Customer Conversion Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JULY 29, 2018

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. An example of this is the Twitter API. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For example, to download your offer. Calling out that a consultation is free, or referencing testimonials of people who have downloaded that offer, for example, can be interesting variables to test. Do they love webinars?

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Optinmonster

DECEMBER 30, 2019

A good example would be specifically engaging mobile visitors by showing a popup after inactivity. In fact, 72% of brands have said that videos have improved their conversion rates. It’s also survived the long line of social media platforms to emerge such as Twitter , Instagram (now part of Facebook), Pinterest , etc.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

MARCH 14, 2014

2) CTA Clickthrough Rates. The metric you should most closely measure for CTAs, then, is your click-through rate, or the percentage of folks who clicked on the CTA. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates. How to Improve Your Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Outbrain

NOVEMBER 2, 2020

For example, in your content promotion campaigns, you might want to compare link text microcopy with image choices, ad placement against CTA texts, and explore which combinations are more effective than others. Today’s ad campaigns have a lot of moving parts.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Here’s an example of a recent lead nurturing email we've sent from HubSpot.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

NOVEMBER 26, 2012

And even if you’re not spending budget on Facebook or Twitter, remember: Time is money, and you’re probably spending a significant amount of time. All too often, social media marketing advice comes from greasy, snake oil hucksters selling platitudes like “engage in the conversation,” or worse, “be awesome.” CR (Conversion Rate).

Social Media 28

Social Media Lead Scoring Lead Ranking Media 28

Hubspot

OCTOBER 28, 2016

To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. They make for a better user experience for your user, and higher conversion rates for you: a win-win! Another way to increase the conversion rate on a page that already gets a lot of traffic?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CR: Conversion Rate. CRO: Conversion Rate Optimization.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 9, 2013

This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. In an email send for an ebook about how to use Twitter for business, for instance, I began, “The way we use Twitter is broken.”.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. For example, consider placing a call-to-action on your Facebook page. Grow your email list through social media.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

DECEMBER 26, 2012

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For example, to download your offer. Calling out that a consultation is free, or referencing testimonials of people who have downloaded that offer, for example, can be interesting variables to test. Do they love webinars?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JANUARY 13, 2014

Not only does it enable you to respond to opportunities quickly -- like newsjacks, for example -- but it helps you recover from failures quickly, too. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Conversion Rate. SlideShares?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. BrandpointHUB is the perfect example.). CRO: Conversion Rate Optimization. CTR: Clickthrough Rate. CVR: Conversion Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Atomic Reach

APRIL 12, 2019

For example, contrary to popular belief, email is still an effective way to reach audiences. 60 percent of marketers use conversion rates to evaluate the effectiveness of email campaigns. Birthday emails can increase conversion rates by 60 percent over non-birthday email messages with the same offer. Source ).

Statistics 110

Statistics Paid Content Email Marketing Planning 110

LEADership

MAY 22, 2015

Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%.

Clickthrough 40

Clickthrough CTR Marketing & Strategy Correlation 40