Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results?

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. the one below it) represents the click-to-open rate.

Research 101

Research CTR Best Practices Open Rate 101

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 261

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 261

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. . – Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Buyer Personas 166

Buyer Personas Barriers Click Rate Marketing & Strategy 166

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. However, research shows that sending time matters in the B2B buyer journey. Sunday and Tuesday had the lowest click-to-open rate (14.6%). and 10 p.m.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

Keywords 133

Keywords Research SEO Adwords 133

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.

Enterprise Management 78

Enterprise Management Advertising Agencies Research Marketing Management 78

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). Click To Tweet. Click To Tweet. research Click To Tweet.

Research 104

Research Planning Content Marketing Peer-to-peer 104

Content Marketing Institute

MAY 4, 2018

Robert_Rose Click To Tweet. Robert_Rose Click To Tweet. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. Read more>> Click To Tweet. CMI’s new research with LinkedIn indicates the answer to those questions is yes. Fingers point.

Top of Funnel 96

Top of Funnel Research Content Marketing Marketing Budget 96

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent Click To Tweet. LisaBeets Click To Tweet. Are technology marketers moving away from creating content for the buyer’s journey?

Research 102

Research Budget Programs Paid Search Agency Account Based Marketing 102

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. Your audience is more aware now than ever before and taking every decision after considerable research. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 157

Social Media SEO Cost Per Click Media 157

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Act-On

APRIL 26, 2024

While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. 2023 was a massive wake-up call for everybody,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

JULY 3, 2023

Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Image Source 2. Image Source 3. Image Source 8.

Trends 272

Trends Marketing AI Lead Scoring Lead Ranking 272

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. We used the triggers as the basis for our strategy and messaging.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. CMIContent Click To Tweet.

Research 89

Research Content Marketing Work Management Paid Search Agency 89

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While it’s great for research, we still recommend validating any information that comes out of your AI tool with your team, your own data, and your users. But note that AI is still just a tool.

Marketing AI 226

Marketing AI Planning Marketing & Strategy Top of Funnel 226

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. How many email clicks?

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Content Marketing Institute

NOVEMBER 1, 2017

Click To Tweet. cmicontent Click To Tweet. Action item: CMI research has consistently shown that a documented content marketing strategy is one of the most important keys to content marketing success. Click To Tweet. Click To Tweet. MicheleLinn Click To Tweet. Set and communicate realistic expectations.

Research 96

Research Planning Marketing Budget Creation Content Marketing 96

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Belkins

JANUARY 21, 2020

Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. Regardless of the industry, people like it when the vendor takes time and effort to understand them and their core values. Whenever we talk about data research, it comes with a “don’t try this at home” hint.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. Click on the links below: What is Intent Data? compound annual growth rate by 2027.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control means you pay for each click on your ad. Targeted keyword research is essential for successful PPC campaigns. Cost-effective advertising: You only pay if someone clicks your ad. They understand the industry well and make your ads work. Use the right keywords and clear calls-to-action to get more clicks.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Content Marketing Institute

MARCH 7, 2018

Click To Tweet. Russell Sparkman, who has taught the nonprofit industry lab at Content Marketing World, doesn’t use the phrase “editorial mission statement,” but he offers a similar helpful output that he calls “your content’s strategic purpose.” Click To Tweet. AnnGynn Click To Tweet. Click To Tweet. Be selective.

Research 100

Research Content Marketing Planning Work Management 100

Hinge Marketing

FEBRUARY 15, 2017

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know us for our research.

Consulting 48

Consulting Research Peer-to-peer Marketing Budget 48

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. Have you heard the term zero-click searches ? A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 123

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 123

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83