Martech

JANUARY 25, 2022

Email performance in the U.K. and EU, where the effects of GDPR were more concentrated and were enacted prior to California CCPA, suggest a brighter future, according to Guy Hanson, Vice President of Customer Engagement at data and email solutions provider Validity. Positive trends for email performance. Image: Validity.

Privacy 97

Privacy Email Marketing Privacy Protection Open Rate 97

DealSignal

FEBRUARY 23, 2023

In fact, personalized emails deliver six times higher transaction rates than non-personalized emails, according to Experian. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Zoominfo

NOVEMBER 15, 2019

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. As it turns out, your ability to actually get your email in front of your intended recipient is a pretty big deal. Why is email sender reputation important? “A Why do emails bounce?

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. This could involve segmenting your email list by industry, job title, or previous content downloads.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

DiscoverOrg

MARCH 12, 2019

As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain. According to SendGrid, your reputation depends on 6 elements: Properly Formatted Email. Low Bounce Rates. Why is email sender reputation important? “A Why Emails Bounce.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table. Click here to download!

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

NOVEMBER 20, 2018

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services. Valid for Cyber Monday Prospect.io - Prospect.io Valid for Cyber Monday Fesh.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Prospect.io - Prospect.io

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Litmus

FEBRUARY 3, 2022

Much like MPP, the degree of impact Gmail prefetching may have on your email marketing metrics depends on how much of your audience is using Gmail–and whether they are doing so under a very specific set of circumstances. What can email marketers do about Gmail prefetching? Don’t rely on opens to trigger email campaigns and automations.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

DealSignal

AUGUST 3, 2023

For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Salesforce Marketing Cloud

DECEMBER 10, 2021

There are many common misconceptions about email deliverability, and just as many tools to improve it. But first, let’s define deliverability, email deliverability vs. the delivered rate, and the email sender reputation score. Email deliverability is a crucial metric in an email marketing strategy.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

Zoominfo

JANUARY 31, 2023

Instead, this is what the average sales rep’s day really looks like: You start the day by checking your email. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. One asking to stop sending emails. That’s 17,366 valid phone numbers. You respond to them.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

The Point

SEPTEMBER 12, 2013

Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. In general, social links are best relegated to the landing page, thank you page or confirmation email.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Gone are the days of static tests; AI unlocks a dynamic, data-driven approach to conversion rate optimization (CRO). Develop & Validate New Insights Say goodbye to brainstorming in the dark.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. Crafting an attention-grabbing subject line and a compelling email body is just the start. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. The best part?

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Martech

MAY 1, 2023

A better approach to email campaigns. The benefits (including some under-appreciated ones) of getting email right. Email marketing misconceptions We hear two frequent misguided sentiments from our brand-side contacts: They don’t have enough content to deploy for effectively expanded email campaigns.

Ideal Customer Profiles 110

Ideal Customer Profiles Case Study Case Studies Opt-out 110

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. Businesses using email marketing: Building brand awareness. Increasing attendance rate for promoted events. Email templates dictate the layout, design and quality of each email.

Template 125

Template Email Marketing Blast Campaigns Planning 125

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? This is an automatic reply sent to anyone who sends email to a specific address. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

FEBRUARY 5, 2024

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t).

CAN-SPAM 112

CAN-SPAM Deliverability Phishing Domain 112

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. Where do they go for third party validation? What Is Customer Acquisition Cost? Customer acquisition cost is the total amount a business spends to acquire new customers. If so, what could have gone better?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

SendX

AUGUST 31, 2020

Every paid SendX plan comes with unlimited email sends to opted-in subscribers. It also optimizes email campaigns based on 30+ parameters including past open behaviour, time-zone, domain name, email client, ISP etc. With this then, there is no need to leave the previewing of your email to your email builder.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

DiscoverOrg

JUNE 9, 2017

Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Spam traps usually look just like normal email addresses, making them impossible to visually identify.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

TowerData

JANUARY 3, 2023

AtData’s Email Verification can help reinvent dead, inaccurate or malicious email addresses from corrupting your list and increase delivery to the inbox with our verification services – Email Validation, SafeToSend, and List Guard. Continue to find ways to collect data directly from your email subscribers and customers.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Vidyard

NOVEMBER 27, 2013

To seal deals you have to prospect and then validate your leads, so in this post I’ll discuss how you can leverage calls to action (CTAs), email gates, and A/B split testing – all valuable video optimization techniques – to help you generate and then determine the quality of your leads.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

sagefrog

FEBRUARY 28, 2024

This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions. To ensure compliance with CAN-SPAM, your email communications must adhere to the following requirements 1 : Every email you send must prominently feature your valid physical postal address.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Stevens & Tate

MARCH 12, 2020

The following are some of the most important email marketing metrics that you should be following: Click Through Rate. Click throughs refer to how many recipients are clicking the links in your email. The higher your click-through rate is, the more enticing your content was to your recipients.

Email Marketing 59

Email Marketing Click Rate Deliverability Conversion Rate 59

Zoominfo

DECEMBER 12, 2019

Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Key Takeaways on Email Spam Traps.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

OCTOBER 30, 2023

Audience Building a positive relationship with your audience is another important component of email marketing; these relationships are critical for reaching your subscribers’ inbox. A valid email address is one of the most valuable pieces of information you can receive from your customers.

Email Marketing 118

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 118

sagefrog

FEBRUARY 28, 2024

This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions. To ensure compliance with CAN-SPAM, your email communications must adhere to the following requirements 1 : Every email you send must prominently feature your valid physical postal address.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

TrustRadius Marketing

JANUARY 24, 2023

We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Automated workflows can help you save time.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84