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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Allow people to unsubscribe by clicking just one link, and honor unsubscribes within two days.

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. As it turns out, your ability to actually get your email in front of your intended recipient is a pretty big deal. Why is email sender reputation important? “A Why do emails bounce?

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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t).

CAN-SPAM 109
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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain. According to SendGrid, your reputation depends on 6 elements: Properly Formatted Email. Low Bounce Rates. Why is email sender reputation important? “A Why Emails Bounce.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday 4) Prospect.io - Prospect.io

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How B2B Data Quality Impacts Email Deliverability

DealSignal

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data?