SendX

AUGUST 31, 2020

Every paid SendX plan comes with unlimited email sends to opted-in subscribers. SendX also features a Heatmap report for different types of campaigns, which gives you a quick overview of which CTAs are working and which links people are clicking visually. Your subject line is also rated out of 100, and you have scored.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. But how do you choose from the multitude of options out there? Look for providers that have a good reputation for deliverability. HubSpot’s Email Marketing Tool HubSpot is one of the most robust CRM platforms out there.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. They’re responsible for keeping spam out of our inboxes, and for that we should all be thankful.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Hubspot

SEPTEMBER 9, 2020

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender. Click "Get Your Score.". Next, fill out the form on the page.

Deliverability 95

Deliverability CAN-SPAM Click Rate Marketing & Strategy 95

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Hubspot

FEBRUARY 12, 2020

That decision -- the one to bring an entire gallon of salsa to the couch, instead of dishing out one serving, was a really bad idea. While you won't spill an entire gallon of salsa on your lap, do not reply email addresses can damage your reputation, impact email deliverability, and put your emails in the dreaded spam folder.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

Mailmunch

MARCH 29, 2021

Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? With numerous opt-in form types, exit-intent triggers, and advanced display rules, you can build your email list effectively. These tools help generate leads, lower cart abandonment and boost conversion rates. .

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Martech Advisor

DECEMBER 3, 2019

To ensure quick adaptation and low learning time, especially for new employees who have never used the specific tools or fresh employees hired out-of-college, it is important that the tool offers an intuitive user experience. To make the best out of this feature, you need to maintain a highly organized and real-time customer data platform.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Let's break this down further: Click-Through Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Hubspot

MARCH 22, 2013

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails. 2) Engagement Through Personalization.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 95

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 95

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. 3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is email you technically opted in to receive but don't really want. Email deliverability experts can be so clever, huh? What gives?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. And compel them to click and read further. Check out our post about the best sales email subject lines if you want to see some of these tips in action. It should grab them. Pose a compelling question.

Template 69

Template Work Management Case Studies Case Study 69

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !).

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Valasys

MAY 8, 2020

Besides you can define the metrics for your email marketing campaigns which can help you improve the Click-Through-Rate (CTR) of your email marketing campaigns. According to HubSpot, 93% of B2B marketers use email marketing campaigns to distribute content. Mind the Schedule of your Email Marketing Campaigns.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Ranking 69

Bluetext

FEBRUARY 8, 2021

First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in. List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. It’s all about opt-in opportunities.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Positive engagement includes, but is not limited to: Clicking on the links in an email. HubSpot Experiment.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. 2) Add opt-in checkboxes your landing pages.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. What is Email Optimization?

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

MAY 29, 2014

Your deliverability and sender score reputation will decline. Your open and click-through rates will drop. Your unsubscribe rate will rise. Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. It has a high bounce rate.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. In fact, personalizing subject lines can increase open rates by 50%. Here’s how.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Hubspot

FEBRUARY 26, 2014

When I first started out with email marketing, I felt lost. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JANUARY 16, 2012

Contacts Who Didn't Opt In: Whether you're replacing a less than scrupulous marketing manager or you've just learned about the error of your sketchy email marketing ways , anyone who is on your list because of list buying, list scraping, or any other illegal or legal-ish email address collection method should be removed.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

DECEMBER 15, 2015

Study after study says that email is one of the most valuable marketing channels out there. And sending better email is one of the only sure-fire ways to protect deliverability and guarantee you his the inbox, not the spam folder. Make the most out of that touchpoint to ensure that you’re always delivering your best message.

Newsletter 28

Newsletter Optimization Top of Funnel Digital Marketing Funnels 28

Hubspot

FEBRUARY 3, 2012

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. Deliverability rate is the percentage of email messages delivered to your recipients’ inboxes versus the total number of messages sent.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

JULY 12, 2012

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. And here at HubSpot, we have two employees with very opposing views on this subject.

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Zoominfo

DECEMBER 20, 2019

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. This example from Opt-in Monster also teases with a little mystery. Find out where they went to school. Saw Hubspot on your website.” How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

DECEMBER 29, 2011

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. Or perhaps you have an unnervingly high opt-out rate, and you think decreasing your email send rate from daily to every other day will also decrease your number of unsubscribes.

Sample 28

Sample Optimization Click Rate Opt-out 28

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started! Are you looking for the best WordPress email plugin?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Hubspot

JANUARY 9, 2012

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. 15 Things You Can Do to Increase Your Email Deliverability Rate. Do use double opt-in.

Email Marketing 28

Email Marketing CAN-SPAM Deliverability Landing Pages 28

Hubspot

AUGUST 25, 2011

Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints, according to the Email Experience Council. And the attrition rates are even higher for less vigilant marketers.

Tips 28

Tips Banner Ads Co-Registration Deliverability 28

Hubspot

DECEMBER 7, 2010

Mike Volpe , HubSpot’s VP of Marketing, bestselling author David Meerman Scott and Matt Nichols , Director of Marketing at Pandora. HubSpot will be reporting live from the event and passing on the lessons we learn together. Increasing deliverability? Good offers drive active interest and keep you subscription rates high.

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

JUNE 1, 2012

Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone's email communications in the first place? 1) Emailing People Who Didn't Opt In. The first rule of email marketing is only email people who have opted in. Two weeks!?

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28