SmartBrief - Marketing

FEBRUARY 11, 2024

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten.

Urgency Marketing 101

Urgency Marketing Click Rate Act-On Email Marketing 101

LeadSquared

MARCH 13, 2021

Get a copy of latest landing page design hacks here.). There was only one thing left to do – increase conversions. There was only one thing left to do – increase conversions. Currently, she was averaging a 49.72% conversion rate (of the previous 4 webinars). Landing page design experiment #1.

Landing Pages 52

Landing Pages Design Skype Click Rate 52

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. Use of words that will invoke excitement, urgency or exclusivity.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%.

Social Media 117

Social Media Examples Media Urgency Marketing 117

LeadSquared

JANUARY 30, 2017

Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Discover Habits. It is called “HABITS.”

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Outbrain

MARCH 4, 2020

If you’re a marketer or business owner, perhaps one question you’ve found yourself asking at least once is this: how do you convert your website visitors into leads and eventually into potential clients? And when it comes to conversions, the solution is conversion rate optimization. Don’t be one of them.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Stevens & Tate

OCTOBER 21, 2022

Are you looking to increase your conversion rate ? Call to action phrases are an essential part of the conversion process, but what kinds of call-to-actions should you put on your website? Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Optinmonster

APRIL 8, 2024

If you want to have high-converting product pages, make sure you have the 17 ingredients in them. 17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients that you’ll need to build high-converting product pages. Here’s a product page example from Lululemon : 3.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Anyword

MAY 16, 2022

When marketers or copywriters have unclear, weak (or even multiple) CTAs, it becomes confusing or off-putting for the audience. Your audience responds best when they can clearly visualize or understand what to expect when they click on content (if they should decide to click). Landing Pages. Strong Action Verbs.

Copywriting 75

Copywriting Landing Pages Urgency Marketing CTR 75

Unbounce

OCTOBER 22, 2020

, you need to set up meaningful deals that are worthwhile for your customers, craft compelling messaging to stand out from the competition, and use psychological triggers to get more clicks. You can easily customize it in just a few clicks to match your brand and offer. No confusion here—which also means no reason to click away.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Huptech Web

NOVEMBER 3, 2023

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more! CTAs surrounded by less clutter and more white space can increase conversion rates by 232% That’s why presentation matters.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Mailmunch

FEBRUARY 25, 2021

All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. World domination….

Tactics 66

Tactics Conversion Landing Pages Click Rate 66

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Urgency in marketing works because it evokes fear of missing out (FOMO) or loss aversion. Click on Start Building. Get Started With OptinMonster!

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. FOMO is the fear of missing out.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

BenchmarkONE

APRIL 14, 2020

In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. . In fact, one popup improved the conversion rates on his site by 17 percent! . They show up exactly before a customer clicks the back button. . Click Here. How will they benefit from clicking the CTA?

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

ClearVoice

MARCH 14, 2023

CTAs are a marketer’s best friend for several reasons: Eliminate confusion: Clearly-defined CTAs provide clarity, which makes your web pages easier to navigate. Encourage action: Whether filling out a form or clicking on a relevant page, CTAs motivate the reader to take the next step. Where do they live?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Urgency Marketing Landing Pages 52

Anyword

AUGUST 12, 2021

This formula is ideal for giving the audience a bit of a push to buy a product, click a link, or whatever action you have in mind as a conversion. The 4 Us get straight to the point when it comes to the main objective of any marketing message: “What’s in it for me?” Here’s how it works: Useful. Another Tip 4 U.

Copywriting 98

Copywriting Urgency Marketing Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

OCTOBER 25, 2017

It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Tip #1: Use In-Market Audiences. More importantly, can we marketers use it?

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Directive Agency

NOVEMBER 8, 2018

What does it look like to build a successful online presence for your business, grow your brand following and increase website conversion rate — all through your website? Are Your Website Pages Created With Purpose? Celebrate the Wins – Increased Website Conversion Rate! Bing Webmaster Tools.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

ClearVoice

JULY 14, 2023

What does this mean for email marketers? Why sales emails matter in marketing The primary objective of a sales email is to introduce a company’s products and services. Sales emails are integral to marketing for several reasons. If the recipient intends to continue the conversation, they know what to do.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

AUGUST 17, 2020

Use a countdown timer to create urgency. Plus, we provide you with more targeting and trigger options than any other software on the market. The Yes option redirects users to the page where they can download your app. Yes/No campaigns are super effective at increasing your conversion rates. Ready to get started?

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Anyword

MAY 5, 2022

Here, we’ll discuss when withholding gets flagged, how to write mysterious ad copy that’s policy-compliant, and how this tactic can actually help lift CTR and conversion rates. Using these more subtle ways of keeping information from the user can boost clicks and conversions and can also help keep those disapproval numbers down.

CTR 93

CTR Copywriting Guidelines Urgency Marketing 93

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. The average SaaS conversion rate for optin free trials is 18.20%. The average conversion rate for an optout free trial is 48.80%. The average free trial conversion rate for B2C is higher than for B2B. You’re not alone.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. What Is Conversion Rate?

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and played nice with the algorithm. These brands sit at the top of their categories, enjoying greater market share and sales.

Product 52

Product Optimization Tips Paid Search Agency 52

Unbounce

JANUARY 26, 2021

Marketers, how do you solve a problem like Maria? In our profession, the hills are very much alive with the sound of conversion opportunities, but at the end of the day, how do you catch a cloud and pin it down? Just look at your landing pages. What opportunities would they see on your landing pages?

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. Here are a few ways to improve your CTAs and see your conversion rates increase. What will happen when you click the CTA button? Sharing content on social media.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Optinmonster

JANUARY 9, 2023

Not sure how to increase conversion rate on your website? The average website conversion rate is between 2-5%. Increasing conversions even by a little bit can add up to a large impact on your revenue and profits. Create Urgency. But first, let’s quickly review what conversion rate is.

Conversion Rate 85

Conversion Rate Conversion Marketing Websites Top of Funnel 85

Anyword

AUGUST 12, 2021

This formula is ideal for giving the audience a bit of a push to buy a product, click a link, or whatever action you have in mind as a conversion. The 4 Us get straight to the point when it comes to the main objective of any marketing message: “What’s in it for me?” Here’s how it works: Useful. Another Tip 4 U.

Copywriting 52

Copywriting Urgency Marketing Lead Scoring Lead Ranking 52

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. People don’t like being marketed to, especially when they’re being marketed to. Now, what do you want readers to do next?

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95