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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack?

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

customer profiles. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added. It can do similar tracking based on merchandise category tags from ecommerce systems.

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OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

The company had been doing this and programmatic ad buying since its start in 2012. A content analytics engine automatically classifies existing content without manual tagging. The automated recommendations are based on a profile that includes results from all the channels supported by OneSpot.

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4 Everyday Examples of Machine Learning and How Marketers Can Use Them

Adobe Experience Cloud Blog

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. Social media is a prime example.

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. Content can include ads, offers and products as well as conventional articles. • What sets idio apart are the details and technology.

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Top Reasons Why a B2B DSP is Better Than a B2C DSP

DemandBase

B2B DSPs, unlike B2C DSPs, harness data insights and optimized account profiles that are generated from the ABM platform. If you’re committed to true end-to-end ABM execution, consider separating your programmatic ad spend from your more brand-oriented programs. B2B DSPs provide more visibility into ad performance.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

Placements – I don’t have much data on this, but we started testing Instagram story ads as well toward the end of my tenure. To get a more representative size, I would sometimes post these to my personal profile as well. I highly recommend posting to a personal profile to test video content. Are they asking questions?