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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). More than half of online adults (56%) use more than one of the top five social media platforms. across all major social networks.

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What Google’s Content Update Means For Marketers

Anyword

As marketers, we all rely on Google. From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. Why these areas?

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Leveraging digital for customer-focused insights

Biznology

But for a CIM, these “trailhead” words are then input back into the Google tool asking it to return all the associated longer tail and related terms. This large dataset is then cleaned of inapplicable words and the remainder are classified into topics and subtopics of content areas.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. He actually said to me, “No one searches at Google for a recruiting firm.” Social media builds our readership and helps fill the top of our marketing funnel.

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Digital Audio Advertising: Everything You Need to Know

Digilant

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads. Live Events: Using any feed.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

markempa

Google’s new email feature automatically classifies users’ email messages into categorized tabs, including: Primary: friends, family, highly valued messages. Social: social network updates. Gmail tabs also allow marketers to purchase ad space within the promotions tab – another viable tactic to pounce on.