KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ViewPoint

MAY 29, 2012

This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 On demand webinars perform 5 times better than live events.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Always Have a Plan B…and a Plan C.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. Bring generative AI into your organization.

Marketing AI 133

Marketing AI Organization Marketing & Strategy Marketing Strategy 133

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. For example, you can tailor your keywords to market a new product or service or to promote an upcoming event. PPC Is Measurable & Trackable. Everything about PPC is measurable and trackable. PPC: Where?

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Single Grain

APRIL 6, 2020

Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. While it’s not an instant revenue generator like fast-acting PPC campaigns may be, it’s reliable and can offer long-lasting results. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. For example, you can tailor your keywords to market a new product or service or to promote an upcoming event. PPC Is Measurable & Trackable. Everything about PPC is measurable and trackable. PPC: Where?

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Adobe Experience Cloud Blog

JULY 12, 2011

Marketing has traditionally been viewed (fairly or unfairly) as playing a supporting role to sales. The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. In other words, it takes a high level of agility.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Hubspot

SEPTEMBER 24, 2018

The Kickstarter’s success generates curiosity: What could be this good? It’s why event marketers send out dynamic email invitations to “stop by the booth, [prospect’s name]!”. Hopkins writes: “An offer [that] is limited to a certain class of people is far more effective than a general offer. See the $1.5

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. For example, you can tailor your keywords to market a new product or service or to promote an upcoming event. PPC Is Measurable & Trackable. Everything about PPC is measurable and trackable. PPC: Where?

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.”

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Jifflenow

NOVEMBER 10, 2021

As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads into opportunities, are quickly returning as an essential part of a CMO’s arsenal to engage customers and accelerate revenue.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

SalesIntel

MAY 19, 2021

The past year+ has taken a toll on events and those who produce them. Marketers had to completely rethink what they know about events and how they fit within their marketing strategy. They embraced virtual events and have proven they are a powerful tool for engaging prospects and generating pipeline.

Contingency Planning 71

Contingency Planning Webinar Metrics Personalization Top of Funnel 71

Vidyard

FEBRUARY 2, 2017

Recently, we spent hundreds of hours analyzing video marketing statistics from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. So marketers like you can compare yourself to the average or even best-in-class video marketers. Want to know how you stack up?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

So marketers like you can compare yourself to the average or even best-in-class video marketers. Recently, we spent hundreds of hours analyzing video data from 600 businesses and more than 250,000 videos to put together the 2018 Video in Business Benchmark Report. Want to know how you stack up? Want your very own copy?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Bluetext

JANUARY 5, 2021

About : Obrela Security Industries (OSI) provides enterprise-class professional and managed IS services to assess and manage information risk in complex enterprise environments. About : Securonix delivers a next generation security analytics and operations management platform for the modern era of big data and advanced cyber threats.

Enterprise Management 26

Enterprise Management Work Management Marketing Management Linkedin 26

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Encourage Word-of-Mouth Marketing.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Marketing Insider Group

AUGUST 27, 2020

Remember learning proofs back in high school geometry class? Well, in digital marketing , all KPIs are metrics but not every metric is a KPI. The point here is not to make any sales, but instead to boost brand awareness and hopefully generate some viable leads. Ask yourself the most important questions.

Top of Funnel 315

Top of Funnel Business Digital Marketing Funnels Lead Ranking 315

Pam Didner

APRIL 16, 2021

The kids may go back to school full-time, but they may also have options to attend classes virtually. Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. If you are event marketers, just get ready!!

Trends 96

Trends Planning Paid Search Agency Work Management 96

Contently

SEPTEMBER 12, 2019

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. This update to the dating platform was launched with a live events tour, which followed a traveling airstream trailer.

Paid Content 142

Paid Content Paid Search Agency Companies Examples 142

Contently

SEPTEMBER 12, 2021

Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. This update to the dating platform was launched with a live events tour, which followed a traveling airstream trailer.

Paid Content 81

Paid Content Paid Search Agency Companies Examples 81

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Virtual Conference vs. Virtual Event: What’s the Difference? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Single Grain

JULY 6, 2023

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. This should cover all costs associated with the promotion, such as advertising costs, production costs, and event costs.

Promotion 52

Promotion Planning Examples SWOT 52

SmartBug Media

OCTOBER 6, 2020

In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. According to ZoomInfo , “73 percent of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads.” Tie online concepts back to offline.

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76

Hubspot

MAY 1, 2017

Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one. Event Marketing. Other event marketing tools: Picatic.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

SendX

OCTOBER 8, 2020

That said, Mailchimp still remains a really robust software, with best in class editor having a lot of email templates (with 3rd party support) amongst other things. Good for event marketing. Not for advanced marketers. This is one of the main reasons marketers make a shift to it. 8) Moosend. Limited analytics.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Kapost

OCTOBER 21, 2016

Now, a typical marketing organization employs dozens of tools, from marketing automation, to web analytics, social media management…the list goes on and on. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events. Content, in its broad definition, is what marketing does.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Content Marketing Institute

OCTOBER 30, 2017

It’s essentially a space designed for the selfie generation. The Crop Adventure destination is part of a bigger push by Land O’ Lakes to be a leader in the conversation about modern farming; its hallmark event, Fields of the Future, aims to raise awareness about the complex challenge of feeding 9 billion people by 2050.

Impressions 72

Impressions Brand Identity Branding Social Media 72

Hubspot

AUGUST 19, 2016

Work events are really hit or miss. It wasn’t just another tired work event. And in our line of work, that sort of thing has a name: Experiential marketing. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. it was an experience.

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. She previously worked in marketing roles at Nortel, DataMirror Corporation and IBM. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. She previously worked in marketing roles at Nortel, DataMirror Corporation and IBM. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Valasys

APRIL 3, 2020

Build a best-in-class eCommerce Program. Obtaining the incremental revenue and efficiencies available through eCommerce is an exciting but gradual process which will require split-testing and optimization of several workflows and marketing strategies. This equips organizations to reduce costs and optimize revenue.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52