Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Google Docs. The Stocks.IM.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Kevin Indig

APRIL 1, 2023

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Directive Agency

JULY 17, 2019

We decided to prioritize content marketing funnel tactics. In this post, I’ll walk you through our entire CRO project and review how you can utilize strategic design to build more revenue for your company but utilizing the content marketing funnel. It’s hooked up to Google Analytics. Running smart tests.

Top of Funnel 61

Top of Funnel Marketing Funnels Tactics Conversion 61

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Curating the best content for engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Marketing AI 52

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Biznology

NOVEMBER 30, 2015

Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. World-class. Best-in-class. Remarkable. High-performance.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Class Lead Ranking 80

LeanData

JANUARY 6, 2022

Nearly every B2B revenue team professional is familiar with account-based marketing (ABM), a go-to-market strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. Middle Market (251 to 1,000 employees). The benefits of ABM are clear.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing Analytics Tools 52

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Storytelling in content is one of the biggest challenges for marketers.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Related Content: What Gets Measured Gets Managed: How to Use Metrics to Boost Performance.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

Brandpoint

MAY 4, 2020

As the first quarter of the new year just finished up, there is no better time to evaluate your company’s goals, key performance indicators (KPIs), customer retention, marketing efforts and more. Improve Your Brand’s Online Presence It may seem odd, but right now is a great time to invest in your marketing efforts.

Service 105

Service Paid Search Agency Advertising Agencies Marketing Analytics Tools 105

SmartBug Media

JANUARY 14, 2021

Thankfully, Hubspot launched CMS Hub , which means there’s finally a platform for content management that’s both intuitive and robust. Finally, marketers have a platform through which we can precisely manage our websites without taking night classes in CSS. Easy Analytics and Reporting.

CMS Development 99

CMS Development Work Management Marketing Management Hubspot 99

SmartBug Media

MAY 2, 2019

If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Although free is almost always awesome, the effectiveness of a go-to-market freemium model and the marketing strategy needed to make it happen vary.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

Optinmonster

AUGUST 25, 2022

You may attend all the classes and do all the assignments, but the real test of your knowledge is when you take the final exam. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Semrush is a search engine marketing software with powerful functionality. Google Analytics.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Ledger Bennett

MARCH 20, 2020

In a month or two’s time, we as marketers need to be on our absolute A game to help navigate companies back through lost revenue, lead volume, and exposure. Google Analytics Individual Certification. Hubspot Email Marketing Certification. Hubspot Content Marketing Certification. Creative Certification.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

Moz

FEBRUARY 1, 2021

This will ensure that your valuable content makes its way into the SERPs and, ultimately, to your target audience. There are heaps of articles across the web addressing accessibility, and we wanted to build a comprehensive section of the Certification Series dedicated to this vital concern as well as site performance. user experience.

SEO 56

SEO Marketing Analytics Tools Budget Programs Training 56

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

ClearVoice

FEBRUARY 24, 2019

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. A quick review of white label marketing. How is a white label marketing solution different? Some of the best white label marketing tools for agencies.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

Parse.ly

APRIL 30, 2021

What’s a tag? Why are tags important? Subject matter tags. Editor tags. Author tags. Structural tags. Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Parse.ly

APRIL 30, 2021

What’s a tag? Why are tags important? Subject matter tags. Editor tags. Author tags. Structural tags. Tags for content type (sponsored content). Tagging in Parse.ly vs. Google Analytics and Adobe. How many tags are recommended? Comparing tags.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Content4Demand

DECEMBER 13, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. Survey: “Best in Class” Marketing Jargon “Disrupts” Real Message. In an era when we know buyers are looking for more credible content , it’s important to understand how they gauge what to believe.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. HubSpot Marketing. HubSpot Marketing. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish. There’s no way around it.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Martech Advisor

FEBRUARY 10, 2020

Begin by understanding your business goals and their respective marketing objectives. It’s imperative to involve stakeholders from the IT and marketing departments since they’ll be the primary users of the CMS. For instance, if you’re planning to enter a new market, you might need a multilingual website.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Parse.ly

JUNE 3, 2022

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. into their workflow as the source of truth for content insights. GA was reappropriated for content as a later use-case, whereas Parse.ly was built for content from the very beginning.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Class Google 52

Brightedge

OCTOBER 9, 2020

New York sports center Aviator Sports created a new webpage to promote its figure skating rink and classes. In order to understand whether your content is resonating with prospects, you'll want to measure and track your data. Here are three ways to ensure you earn their attention. Know the queries users are searching for.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Parse.ly

JUNE 24, 2021

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. into their workflow as the source of truth for content insights. GA was reappropriated for content as a later use-case, whereas Parse.ly was built for content from the very beginning.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Class Google 52