Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required. Have you really considered which channels they prefer and why?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. 72% of survey respondents said SMS is becoming a more important channel. Email is still the favorite channel among ecommerce shoppers. What’s driving the growth of SMS campaigns? It’s well worth downloading the full report.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

Top Rank Marketing

AUGUST 4, 2023

Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 billion active monthly users, with flagship Facebook reaching 2.064 billion daily active users in the most recent quarter — an increase from 2.037 billion, Meta recently announced.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Other channels’ dependency on content: Content, promotions, and your website all work hard to generate leads.

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

MAY 2, 2019

In terms of measuring the ROI of social media advertising, 60.3 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. When it comes to gauging effectiveness, most marketers (66.4 percent) said they rely on likes/shares/comments.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Key Takeaways.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

KoMarketing Associates

OCTOBER 25, 2017

The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. When it comes to the features of martech, 50 percent of marketers said that analytics/predictive modeling typically helps increase ROI.

ROI 123

ROI Marketing Management Marketing & Strategy Distribution 123

KoMarketing Associates

MAY 31, 2017

The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed. The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize campaigns for better ROI and conversion rates. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns.

Acquisitions 101

Acquisitions Marketing Budget Analytics Allocation 101

Walker Sands

AUGUST 8, 2022

It means knowing their buyer journey — what makes them start to search for a new solution, how long they search, the red flags they’re looking for, their preferred research channels and more. In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

EveryoneSocial

JANUARY 12, 2022

The current political climate and the wealth of misinformation on social channels today further complicates the situation. That said, not encouraging healthcare employees to be social is actually a much bigger risk for companies because they miss out on incredible ROI. How Activating Employee Networks Helps the Healthcare Industry.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). This is not the first time that research has pointed to marketers’ inability to gauge ROI. The Primary Challenges of Marketing Attribution.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Where the focus is.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

NOVEMBER 28, 2023

Contracts up for renewals and new deployments need to show rapid ROI or they don’t stand a chance. Changing the channels. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. This year’s survey will take just a few minutes to complete.

Customer Surveys 108

Customer Surveys Budget Programs Click Rate Rules 108

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? Customer channels (advocates, customer communities). surveys, anecdotal stories, etc.). Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

KoMarketing Associates

MAY 13, 2021

However, among those who said they were going to increase their budget for social media, more than 70% said they were “not very confident” in their ability to measure ROI, while just about 30% said they were “very confident.” Previous data indicates that revenue is also difficult to attribute to this channel.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. It helps you plan everything—from messaging to channel selection.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Binary Demand

APRIL 24, 2023

Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. ps2id id=’Statistics’ target=”/]B2B Email Marketing Statistics That Will Surprise You One of the most effective marketing channels for B2B companies is email marketing, which is still very much in use today.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Marketing Insider Group

AUGUST 17, 2020

Use Breakout Channels for Brand Awareness: As you create breakout channels on your virtual or hybrid platform, display messages, banners, logos, or signage from partners in the channel. You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. After the Event.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Martech

OCTOBER 27, 2023

An important channel. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Why we care. HubSpot’s research found that 53% of U.S.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Making ROI Easier to Measure. If you’re struggling, you’re not alone.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. What Kind of ROI Can You Expect? Content marketing ROI (return on investment) isn’t a mystery. The type of ROI you can expect from content marketing is more tangible in terms of how it improves sales.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . Use evergreen campaigns to take advantage of proven channels and creative formats. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Marketing Insider Group

MARCH 2, 2023

According to OneSpot , 92% of consumers want brands to make ads that feel like a story, and a survey by Edelman revealed that 63% of consumers said they remembered a brand story when making a purchase decision. And so, brand storytelling delivers better ROI. Not convinced? We buy from brands we know like and trust.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222