article thumbnail

Paid Media Ad Strategies for the 4 Most Common Marketing Priorities

SmartBug Media

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising?

article thumbnail

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Social Media Week ). Marketing Charts ). YouTube ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience. Paid search dominates the digital ad landscape.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising.

article thumbnail

The Ultimate Guide to Paid Content Marketing

Marketing Insider Group

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? Enter: paid content marketing.

article thumbnail

Increased Lead Generation: Best Practices for Paid Media Landing Pages

SmartBug Media

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media.

article thumbnail

Best Paid Social Media Agency: Top 5 Choices in 2022

Single Grain

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

article thumbnail

The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work.

article thumbnail

YouTube Marketing: 7 Smart Ways to Grow Your Channel

Altitude Branding

Are you looking to make a strong start on YouTube, take your channel to the next level, or just for some interesting advice to consider? Here are seven great tips for YouTube channel success. Visit Social Plus for help to make your YouTube channel a success.

Youtube 52
article thumbnail

How to use paid ads to launch a digital product and drive sales

ConvertKit

Whether you want to launch an ebook, a course, a community, or a new album, paid advertising helps you drive awareness, clicks, and conversions. Advertising is an important part of pretty much every digital product launch. Why advertising is like Tinder. retargeting ad ?

article thumbnail

How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube.

Youtube 167
article thumbnail

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business

Outgrow

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. Aside from organic methods, one of the most excellent platforms for lead generation is paid marketing channels. In fact, a lot of known SaaS companies have a dedicated budget for paid advertising.

article thumbnail

Five Whys of Digital Marketing

Webbiquity

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market.

article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? So why aren’t your ads performing as well as you’d expect? Here’s how you can produce Facebook mobile video ads like a pro. 6 Facebook Ad Hacks Crushing It Today.

article thumbnail

Reaching Holiday Shoppers with Paid Social Advertising

Digilant

Whether your holiday decorations are still in the basement or already scattered around your house, there’s no doubt you’ve already seen ads highlighting holiday deals, early Black Friday Specials, and the like. Guide for Advertisers: Understanding Key Holiday Shoppers in 2021.

article thumbnail

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%).

Channel 220
article thumbnail

YouTube influencer marketing guide to boosting brand awareness

Sprout Social

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. Why use YouTube influencer marketing? Step 3: Find YouTube influencers.

Youtube 98
article thumbnail

Best Paid Media Agency: Top 5 Choices for 2022

Single Grain

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Do you want to try new channels, but you can't figure out how to get started? Then it might be time to start working with a paid media agency. YouTube.

article thumbnail

How to Become a YouTuber and Get Paid: 10 Steps to Success

Hootsuite

As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users , YouTube is only beaten in popularity by its parent company Google. But what is a YouTuber, how much does a good one earn and how can you become one?

article thumbnail

What Is Paid Advertising?

ClearVoice

What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. In exchange for a fee, you can advertise your business in prime spaces. Why paid advertising? Types of paid advertising.

article thumbnail

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot Marketing

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

article thumbnail

38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation .

article thumbnail

The social media marketer’s guide to YouTube marketing

Sprout Social

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. Create and brand your YouTube channel.

Youtube 95
article thumbnail

Top Contextual Advertising Platforms

SmartBug Media

As third-party cookies start to make their way out, marketers are exploring new ways to reach their audience with more privacy-friendly solutions. Why should I consider contextual advertising? Contextual advertising is a tried-and-true solution to this problem. Native Ads.

article thumbnail

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. 3 major reasons to use paid social ads. The best platforms for paid social ads.

article thumbnail

5 ways to use YouTube Studio and grow your reach

ConvertKit

You’ve seen YouTubers turn their passion for creating videos into full-time jobs— and you want in. Creators are always looking to use YouTube as their video content headquarters. But posting on YouTube and crossing your fingers isn’t the best approach. Content.

Youtube 70
article thumbnail

YouTube Copywriting – Tips & Tricks

Anyword

YouTube is a serious tool for business, even beyond advertising. It is the world’s second most-visited website (after Google) and second most-used social media platform (after Facebook). YouTube headline and description tips. YouTube script writing tips.

Youtube 53
article thumbnail

The Best Free and Paid Social Media Analytics Tools

Brandwatch Marketing

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. YouTube Analytics.

article thumbnail

Content distribution: which is the best platform/channel to amplify your content?

i-Scoop

The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. For instance, depending on budget, they might decide to […].

article thumbnail

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. Not only is it the second largest search engine (behind Google, of course) but YouTube also has over 1 billion users…1 billion.

Youtube 86
article thumbnail

Earned Media, Owned Media, Paid Media: the 3 types of Digital Media and how to use them

RockContent

Different types of Digital Media can help brands reach more people and spread the word about companies in the right channels. Earned, Owned, or Paid , each one of them represents different brand popularization, advertising, and opportunities to interact with the target audience.

Media 130
article thumbnail

A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). The position-based model distributes 40 percent of the credit to the first and last clicked ads.

article thumbnail

8 Google Ads Hacks Every Marketer Must Know

Spiralytics

Successful online ads target a specific audience – at the right time, in the right place. But how can you set up a marketing campaign that does just that? And Google Ads is one of the leading tools to drive such success.But using Google Ads is not easy.

Ads 96
article thumbnail

How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 104
article thumbnail

Best Practices for Google Ads B2B Targeting

Navigate the Channel

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix.

article thumbnail

Is There Video Beyond YouTube?

Navigate the Channel

When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives. While not quite as large as Youtube, Vimeo is a big site with many different alternatives including paid and free options. You can get started for free, and there are options for monetizing your content.

Youtube 50
article thumbnail

How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit.

Youtube 68
article thumbnail

How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. Video Re-marketing.

Youtube 75
article thumbnail

5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Paid advertising. Or simply, paid. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. YouTube Ads.

article thumbnail

Video ads: Facebook or YouTube?

Vidyard

Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.