Unbounce

MAY 1, 2021

It’ll take more work, but you’ll get tons of benefits from truly knowing your customers. You’ll often see them in a census or a survey. Demographic segmentation works magic on landing page campaigns. You can divvy up your landing pages by segment, then test your tactics for each demographic using a tool like Smart Traffic.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SWZD

AUGUST 21, 2019

It was fascinating to get her viewpoint on trends and best practices in marketing at a global giant that has been at the forefront of the computer industry since the punch cards of the 1890 US Census, and is now pioneering the next generation of solutions in artificial intelligence with IBM Watson. About IBM and IBM Watson.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Integrated B2B

FEBRUARY 26, 2014

While many people think the word “research” already sounds like a lot of work, there are simple tactics you can use to increase the value of your content. Research the census. For example, if you’re targeting small businesses, census data will show which industries have a large number of small businesses.

Research 40

Research Thought Leadership Content Case Studies 40

Content Standard

MAY 22, 2019

” According to Content Marketing World, nine out of ten marketers who’ve conducted and published original research say they’d do so again—so it must be working for them. When deciding what methods to use—quantitative or qualitative—make sure you choose the best tactics for the insights you actually need.

Research 98

Research Sample Planning Branding 98

Buzz Marketing for Technology

OCTOBER 25, 2013

Census Bureau , nearly 17 percent of the U.S. In the constrained space of a mobile device, you may need different tactics and approaches to ensure a seamless and frictionless experience. What works on the PC may fail on a smartphone. According to the U.S. million, or nearly one in six Americans. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

B2B Marketing Directions

MAY 15, 2016

In 2015, the US Census Bureau estimated that millennials outnumbered baby boomers and have become the largest generational cohort in the US population. As millennials enter the labor force, many will work for B2B companies, and as they advance in their careers, millennials will become increasingly involved in B2B buying decisions.

B2B Marketing 40

B2B Marketing B2B Social Networks Paid Search Agency 40

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. Step 1: Determine your data needs.

Lead Ranking 56

Lead Ranking Lead Scoring Stats SERP 56

Hubspot

JUNE 26, 2019

But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. And if you’re like 65% of marketers, your company has implemented a loyalty program.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. A great tactic you can use to get a clearer picture of how your brand is growing on social is to create a branded hashtag. Being Present Where People Talk.

Social Media 105

Social Media Paid Content Lead Ranking Lead Scoring 105

Unbounce

JULY 12, 2023

Working at the eleventh hour to keep the Lucky Strike account. Prior to Unbounce, James has worked for a number of agencies in both the UK and Canada, and brings a ton of knowledge and creativity to this role. When does drafting become crafting when you’re working with some of these tools? Oh, hang on. What a show, huh?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Cold outbound works—it’s the second most common way to get your early customers.

Startups 52

Startups Work Management CPO Enterprise Management 52

Hubspot

APRIL 3, 2012

But is it working? According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. This minimalist approach works best for companies whose products or services are unlike any other.

Loyalty 28

Loyalty Lead Ranking Lead Scoring eCommerce 28

Martech

FEBRUARY 22, 2022

While many customer perceptions of your brand hinge on personal preferences, there are plenty of tactics marketers can enact to foster better experiences. It provides first-hand insight into what customers think about your brand, what issues they have, and what works for them. Census Bureau, more than 5.4 Click here to download!

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Moz

APRIL 3, 2019

But the work doesn’t stop there. I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. So many different types of content can work for paid advertising. Blog posts. Original research.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Choozle

FEBRUARY 19, 2019

As consumers get savvier and become informed, marketers have their work cut out for them in setting consumers’ minds at ease. Therefore, marketers should break down their strategy into specific objectives, tactics, and data required to execute for the strategy. Census information. Third-party data. Browsing behavior.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

JUNE 22, 2016

With the help of visual tools such as infographics and interactive charts, journalists have become more sophisticated storytellers -- using data to inform a majority of their work. In most cases, data-rich content works better when it is visually appealing or interactive. Census Bureau. So, What Do Data Journalists Do?

Paid Search Agency 47

Paid Search Agency Storytelling Terms and Conditions Advertising Agencies 47

B2B Digital Marketer

MARCH 25, 2021

Jeff Coyle (05:35): Um, my background I’ve been in the content strategy search engine optimization, lead gen AB multi-variant testing, anything that involves going putting traffic through a website for about 21 years, uh, worked, uh, I went to Georgia tech for computer science. And then the other is, uh, the U S census Bureau.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Contently

APRIL 25, 2018

If you’re willing to put in a little work, Reddit is jam-packed with insight amid discussions about digital communications and content marketing. The thread includes three charts that show the average Google user’s fears about dying are very different than the risks reported in census data and stories in the media.

Best Practices 158

Best Practices Marketing Analytics Tools Adwords Terms and Conditions 158

Contently

MARCH 3, 2021

Census data for attributes including: age, gender, region, and income. Creating great content costs time and money, but with ad blockers so popular and media habits constantly evolving, there’s no guarantee people will pay attention to your work. Now, brands are eager to put their work out there and reach a wide audience.

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

seo.co

OCTOBER 4, 2021

SEO itself is a complex strategy, demanding frequent revision and work both on and off your website. An impressive piece of content that outlines your expertise in your industry is likely to leave a significant impression on an interested prospect, giving them confidence in working with you as opposed to your competitors.

Paid Content 98

Paid Content Content Marketing Top of Funnel Planning 98