Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead capture forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. While easy to introduce, B2B lead capture forms are not so straightforward to master.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

Inbox Insight

OCTOBER 19, 2023

Key components of a lead generation strategy A lead gen strategy requires several key components to be successful. Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

JULY 23, 2020

Share Case Studies. What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. The Bottom Line: Warm Leads vs. Hot Leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Go Beyond SEO

APRIL 16, 2024

Lead capture forms: Include strategically placed lead capture forms on your website to collect customer information and generate leads. Clear and concise messaging: Use clear and concise language to communicate the benefits of your services and capture the attention of potential customers.

Design 78

Design Marketing Websites Effectiveness Lead Ranking 78

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Optimizing your lead capture forms and content to appeal to your ideal customer profile is essential to attracting quality leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Walker Sands

FEBRUARY 8, 2022

As Sendbird’s needs evolved, Walker Sands remained a valuable strategic partner, ultimately leading to impressive results over a 16-month period including $6.4 Read the full case study here. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

PureB2B

JUNE 20, 2022

This makes forums a rich source of leads to be nurtured into converting clients given you position yourself as a trustworthy source of knowledge. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Frictionless Lead Capture. Showcase testimonials, case studies, and success stories from existing users to demonstrate your product’s positive impact on real people.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value.

Differentiation 100

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 100

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

markempa

OCTOBER 27, 2014

It’s critical in lead nurturing to know where a prospect is in their buying cycle so that helpful information relevant to the need at a specific point in time can be delivered. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

markempa

JUNE 23, 2014

Lead Generation: 2 simple tactics to determine cost per lead [More from the blogs]. Lead Gen: 17% lift in lead capture by including more details in email [Case study]. Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program [Case study].

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

markempa

FEBRUARY 23, 2015

If you’re not able to join us here in Las Vegas this week, we’ll be sharing a case study about the Email Summit live test in the MarketingSherpa B2B Marketing newsletter after Summit. Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99% [MarketingSherpa case study]. You might also like.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

Only B2B

DECEMBER 1, 2021

Both your sales and marketing teams are in charge of capturing leads. While marketers are responsible for establishing and executing the lead capture strategy, sales teams should also convey their anticipations and requirements. When these groups collaborate, high-quality marketing qualified leads (MQLs) can be generated.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Optinmonster

AUGUST 24, 2021

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here! Ready to get started? Conversions.

Case Study 88

Case Study Case Studies eCommerce Studies 88

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Ranking 101

Lead Ranking Lead Scoring Tools Leads 101

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

NuSpark Consulting

SEPTEMBER 14, 2015

You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). More for industrial or product-based B2B firms, offers to provide quotes obviously capture bottom funnel leads ready to buy. Testing is critical here; not just the offer, but the box look and feel, and when it opens.

Conversion 100

Conversion Lead Ranking Lead Scoring Marketing Websites 100

markempa

DECEMBER 19, 2016

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. Brands produce a lot of content, and Contently is no exception. We know, mind blown.).

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Video needs to be part of a comprehensive content strategy; white papers, case studies, ebooks, blogs. Determine offers: downloads, demos, trials, etc.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Case studies: 46% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

JUNE 4, 2019

A splash landing page doesn’t always have lead capture as the main goal. Lead Capture Page. A lead capture page is similar to a squeeze page, but generally sources more information. If your lead capture page is top of the funnel, step away from the eight-lined form, please. Splash Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

LeadSquared

NOVEMBER 4, 2020

The nurturing stage in enterprise sales involves constant communication and knowledge sharing via e-books, whitepapers, webinars, case studies, and more. Invest in marketing automation tools to automate lead capture through many sources. 5 Business-specific content (whitepapers, solution documents, case studies).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Scoop.it

JANUARY 28, 2021

Lead capture tools. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads. OptinMonster works as a robust lead capture tool that allows you to set different pop-ups and create signup forms. Set exit intent pop-ups. Take help of retargeting ads.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Brandpoint

SEPTEMBER 17, 2020

Make sure you’re testing your website on any device your audience may be using, especially your big lead generation assets like lead capture forms and gated, downloadable content. You can tailor this email campaign to align with this lead — did they download an eBook of a specific topic? Mistake #5: No retargeting.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Strategic-IC

MAY 21, 2018

From case studies to webinars and other more educational videos, to short social media clips - or even a quick recording in an email - video content can be used at all stages of the buyer’s journey. Consider Your Lead Capture and Conversion Tools (and Adopt a Conversational Approach). Related: 4.

Lead Generation 54

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 54

KoMarketing Associates

JANUARY 29, 2015

From our case study: L-com Global Connectivity Case Study. Example of PPC Lead Funnel. We make an assumption that the information is in turn stored in a leads database of some kind and scored based on how close that lead is to “sales readiness”. What Are The KPI’S?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Brandpoint

JUNE 1, 2018

Lead generation is largely dependent on gated content. In this case, a reader must give at least their name and email to download or read a piece of content. Content behind a lead capture form holds a lot of value to the reader, giving them insights that help build your credibility and ultimately deliver you a more qualified lead.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Ranking 76

Valasys

JANUARY 17, 2019

Craft a lead-capture form. The sole purpose of a lead-capture form is to collect contact data from your quiz takers which will grow your email list. If part of your marketing strategy, it will even allow you to follow up with your leads and convert them into customers.

Email Marketing 40

Email Marketing B2B Marketing Work Management Marketing Management 40

Lake One

APRIL 23, 2020

Marketing Automation for Lead Generation. Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages. Leads can take all sorts of forms for manufacturers. Here are a few examples of actions that can initiate a lead nurturing campaign for manufacturers.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Optinmonster

APRIL 9, 2020

Case Studies and Testimonials. Case studies and testimonials act as social proof for your business. So, craft newsletters to show off your business’ case studies, testimonials, and reviews like Eight Sleep does below. Show Off User-Generated Content. Check out our definitive guide to email marketing.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119