Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

MAY 5, 2021

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Even if that’s the case, it doesn’t mean writers won’t be willing to work with you.

SME 111

SME Case Studies Paid Search Agency Intent 111

ClearVoice

SEPTEMBER 17, 2020

90 percent of employees, HR professionals, and CEOs said empathy is important in Businesssolver’s 2020 State of Workplace Empathy study. Also revealed in the 2020 Workplace Empathy study: 76 percent feel empathy results in increased productivity. Say to your SME: “You recently mentioned that we’re missing content around this topic.

Process 110

Process Marketing Budget Creation SME Content 110

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! What are the best use cases for our products or services?

SME 64

SME Content Trade Show Case Studies 64

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Case Studies. Sales Collateral. Law & Politics. Science & Medicine.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. The customer case study might be in an industry your reader is unfamiliar with.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

JULY 14, 2020

A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. I simply had to make the business case for content marketing. This example serves as the way to sell the business case for content marketing. Tip 1: Making the Business Case for Content Marketing. And, CEOs are unhappy.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Read more best tips: Best blog posts about case studies. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

Content4Demand

NOVEMBER 6, 2018

In case you’re not a software developer, Kubernetes is an open-source system for automating deployment, scaling, and management of containerized applications.). If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Salesforce Marketing Cloud

FEBRUARY 19, 2024

For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. I’d also suggest revisiting your case studies and evaluating them for how helpful they are.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Valasys

NOVEMBER 5, 2019

According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content. Projective yourself as the Subject Matter Experts (SME) is an effective strategy to establish trust at first contact with a B2B lead over email. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

ClearVoice

OCTOBER 11, 2021

In this case, you’re likely paying less and working with less experienced writers. Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). Stop not taking your writer’s experience into consideration.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Canadian Marketing Association

FEBRUARY 7, 2019

Case studies handle this well because they wrap any negativity in a story that ends with positive business results. Optima Communications runs an ongoing outbound campaign for Purolator , Canada's leading integrated freight and parcel solutions provider, targeting its SME customers.

B2B Marketing 48

B2B Marketing B2B SME Transparency 48

nDash

NOVEMBER 7, 2018

Writer: Someone to write blog posts, web copy, case studies, whitepapers and other forms of content on a somewhat consistent basis. SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. 1 manager / editor / SME. While the workload of freelancers will vary (i.e.

Communities 55

Communities Top of Funnel SME Content 55

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? The 600-pound gorillas are likely to be more. easily recognized to a wider audience of freelancers and provide the appropriate. context, tone, and connotation for your project. Who are you.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Integrated B2B

MARCH 10, 2013

Our team spends a lot of time discussing business cases – real business cases, not “feel good” benefit-based stuff, but the ones with numbers on them. How to assess your ROK business case. Find out how many subject matter experts (SMEs) there are in the company. To uncover this potential, begin by asking questions.

SME 40

SME Work Management Marketing Management Case Studies 40

MLT Creative

DECEMBER 10, 2010

The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Directive Agency

SEPTEMBER 3, 2019

How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)? Become Part of the “Consideration” – In this phase, target your users with case studies, white papers, and eBooks that you can send out to your email list. Shown below is the marketing funnel.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. For example, case study interview questions will often look like this: What was the problem that led you to look for a new solution? Practice Makes Perfect.

SME 90

SME Tips Copywriting Case Studies 90

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Colorful column charts with callout messages to reinforce critical business points. ”, a “White Paper 2.0” ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

DivvyHQ

AUGUST 3, 2023

It can be difficult to come up with content ideas day in and day out. If you're looking for inspiration, look no further than your own organization! Check out our latest article to discover 7 places to look for content ideas and how Divvy can help.

Organization 71

Organization Content Case Study Case Studies 71

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Buzz Marketing for Technology

JUNE 27, 2008

So, that’s the case for using scenarios. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. They use elearning to expedite the information sharing and some self-paced case studies. That’s not the case today.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. You’ll find this is especially true when freelancers recommend themselves and make a good case for why they’re a good candidate. Step Two: Study Their Portfolio. During 2020, freelance work contributed $1.2

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Hinge Marketing

NOVEMBER 3, 2021

Content that combines sound research and a case story your audience can relate to will turn event participants into followers and, over time, clients. Many event organizers today are interested in presentations based on case studies highlighting proven solutions to widely shared problems. Improve your SEO ranking.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

DivvyHQ

FEBRUARY 18, 2020

Every brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.

Ad Building 75

Ad Building Content Trust Marketing Planning 75

Hubspot

JUNE 25, 2013

We''re trying to achieve a diversity of session types to combat this -- things like Big Ideas and Bold Talks (similar to TED-style talks, for a little inspiration), Inbound Stories (case studies of people actually doing inbound marketing), and How-to Sessions (you know, so you can take some tactics home). How cool is that?).

Conference 28

Conference SME Network Marketing Paper 28

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

DivvyHQ

FEBRUARY 18, 2020

Every brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.

Ad Building 52

Ad Building Content Trust Marketing Planning 52