Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- This is our strongest roster of workshops to date, with 11 sessions covering a variety of B2B topics on the minds of today’s modern marketers,” said Andrew Gaffney, Editorial Director of Demand Gen Report, host of B2BMX. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Networking opportunities.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Has your marketing team made plans yet? Price: $985 Conference Pass; $500 Workshop Pass.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

FEBRUARY 7, 2023

While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. A: That was a fun case study.

Account Based Marketing 314

Account Based Marketing ABM Work Management Marketing Management 314

Marketing Insider Group

JANUARY 18, 2021

If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Source: SuperOffice.

Top of Funnel 270

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 270

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Brand Identity 97

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Televerde

APRIL 19, 2024

This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well. This was our goal.”. This got me wondering.

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Conference Trends B2B Trade Show 80

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SalesIntel

JUNE 5, 2024

Company Websites: Many organizations list the names and (sometimes) email addresses of their executive team, including the CFO, on their corporate websites. That means a CFO doesn’t want to read about how: “Our powerful talent acquisition platform can reduce time-to-hire and increase job acceptance rates by 48%”. No problem.

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening.

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Webinar Metrics Webcast Digital Transformation Peer-to-peer 312

PathFactory

MAY 24, 2024

Forrester CEO George Colony kicked off this year’s conference with largely generative AI focused opening remarks, calling it “the biggest technology change of our lifetimes.” Our audiences/customers often have to deal with bad websites, mistargeted advertising, poorly executed sales outreach, and so much more.

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Forrester Marketing AI Marketing Analytics Tools Process 52

Litmus

JUNE 24, 2022

Lastly, we’ll celebrate and tip our hats to our new Litmus Certified graduates during Litmus Live 2022 ! Case studies. Case studies. We’re bringing on our own email marketing team to share their expertise and real-life examples —giving you added perspective and insider insight. (We

Peer-to-peer 104

Peer-to-peer Case Study Case Studies FAQ 104

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

Search Marketing 143

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 143

NetLine

MAY 20, 2024

Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. These days, our first order of business upon arriving at our booth is getting our mascot, Luna, squared away. Austin, Texas sure is hot right now.

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Tony Zambito

OCTOBER 26, 2020

Here is an example qualitative interview response from our Buyer Outlook Study: “We did have ambitious goals for expanding our shared services capabilities both in Europe and APAC. An outcome is buyers and buying teams are scattered. A case in point: “It’s weird really. are being altered significantly.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

Tactics 138

Tactics Case Study Case Studies Conference 138

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. See our article here for ways to prevent that.

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Terminus

OCTOBER 4, 2021

DRIVE represents our core set of values, which serve our team members, customers, and the B2B space. We are dedicated to showing up for our fellow marketers. And we love returning the favor and sharing our own learnings and the trends we’re seeing from our point of view. And I was scared to do that.

Ideal Customer Profiles 26

Ideal Customer Profiles Account Based Marketing Multi-Channel Advertising Agencies 26

Inbox Insight

MAY 24, 2024

Key questions to ask: What profiling methods do you use to understand our target customer segments? How will you ensure the leads match our ICP based on demographics, firmographics, behaviors, and technographics ? How will you avoid wasting budget on leads that don’t fit our customer profile?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. You can watch it live or on-deåmand and be one of the first to get our new 2024 State of Martech Report.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018. Once their plans are in place and motions are underway, then it occurs to both teams to share the information.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Contently

APRIL 26, 2020

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. He studied effective speeches and listened to great speakers like an athlete watching game tape. Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice.

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Webinar Metrics Tips Lock-In Class 217

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Take a capability assessment. “We

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Brand Identity 119

Martech

SEPTEMBER 21, 2023

We assess their trustworthiness, credibility and level of friendliness based on our interactions. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Will they be an advocate or influencer?

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing AI Profiling Personalization 101

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 244

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 244

Contently

OCTOBER 19, 2018

In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad. When I write for our site, I’d like to be able to draw from a knowledge of what your team needs.”

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Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

InsightSquared

JUNE 28, 2019

Together attendees gained insights, skills and, most importantly, connections to meet the demands of today’s go-to-market team. The two teams need to share not only data but also goals and visions. . Here are some key highlights of this exciting three-day revenue ops event. InsightSquared Solutions Reveals.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else.

Marketing Management 44

Marketing Management Vendors Conference Peer-to-peer 44

Seismic

SEPTEMBER 21, 2020

Sellers went from being road warriors to working from home offices, using video-conference calls to engage prospects and close deals. Yet while our work settings changed, the focus on understanding customers’ businesses and helping them meet their needs remained the highest priority. Are your sales and marketing teams aligned?

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture.

Campaigns 84

Campaigns Work Management Content Transparency 84