Do You Need to Worry About CAN-SPAM Lawsuits?

Marketo

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

RE: Misleading Subject Lines

Litmus

This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws. Here are 4 ways that subject lines can be deceiving: 1. Tips & Resources CAN-SPAM CASL deception Email Law misleading open rate subject lines

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Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

A great deal of work goes into a successful program, especially one that wins a Markie, so there is no single answer. Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it.

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. By Niti Shah.

GDPR and Email: Part 1, an Overview

Goolara

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

Top 5 must-dos for a successful referral program

Amplifinity

Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM. After much hard work, the customer launched a cool new referral platform that met their requirements.

The Past Year in Email

Goolara

It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Building Email Lists In The Era Of GDPR

LeadGnome

But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads. ” More on how that works next. Here’s how it works.

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003.

Is It Time for a Pay-to-Play Email “Stamp”?

Act-On

We did and it didn’t work. and AOL by Verizon are we nearing the moment that a true “pay to deliver” solution could be in the works? In 2003, before CAN-SPAM, many of us (okay, me) were still naïve, hoping for an email utopia landscape where we could all get along.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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The B2B marketing ironies of our time

Biznology

Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

Email Deliverability Drives Revenue

ANNUITAS

The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . It’s always changing, so this means marketers must always be testing and be aware of changing laws regarding CAN-SPAM and other compliance and privacy related issues that affect digital marketers. Testing can help improve deliverability viability, so don’t despair. Volumes: smaller volumes work better.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

So What Exactly IS Inbound Marketing?

The Forward Observer

In truth, most business owners and managers are not familiar with the term and how it can benefit their business. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Does it work?

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

While it works wonders,” Bruckstein says, “you’ll need accurate location data to: Plan and budget for your campaign. Ensure you can deliver what you intend. State and county laws can be tricky!). Location data can maximize your event marketing efforts, too.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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Pro Tip: Personalizing Emails for Your Sales Staff

Goolara

Having the salespeople send out personal emails might work for a small company with little or no client interaction, but personal emails can quickly turn into a burden for the salespeople—whose time could be better spent engaging in actual sales—and a headache for the marketing to keep track of.

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

Marketing Action

The hammer fell on Wednesday, December 4 th : Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. CASL versus CAN-SPAM.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. Is Cold Email SPAM? Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. I know you’re working on …”. “I’ve

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7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003.

7 Elements of a Brilliant HTML Email Template

Hatchbuck

While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime. An effective HTML email template can set your email apart from the masses. A swipe file for email subject lines would include templatized versions of only your top performing email subject lines, so you can come back to it and re-use similar structures for future campaigns.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. You talk to friends about your work and only slowly realize they have no idea what you are talking about.

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Is Outbound Marketing Dead?

The Forward Observer

Examples include advertising, cold calling, direct mail, email spamming, etc. These days, consumers can avoid a lot more marketing messages than before. For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Now, thanks to the Internet, buyers can research the product without having to first go to the seller. Does inbound marketing work?

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

If you’ve never done any email marketing before, it can seem overwhelming. You want to make sure that your emails stay out of the spam folder , right? When you buy an email list, you’re getting the same list of people that other email marketers can buy, too.

How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. Workshops, hands-on keyboard training sessions and live trainings work best for these learners.

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? These days, consumers can avoid a lot more marketing messages than before. For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Does inbound marketing work? You Can Increase Your Speed.

3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. Implementing automation into your email campaigns can help eliminate a lot of the typical manual work.

Delivering Episode 14: How does an average subscriber think about email?

Litmus

Usually not from real big brands that I can think of. You can interact with it, right. I know there’s some that, like, can change depending on like, like can change as data changes, I guess. So, I can skip over the next couple of questions. CAN-SPAM.

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The Secret To Selling To Today’s Busy Buyers

Vidyard

Now you’re both upset and your teacher, Mrs. CAN-SPAM tells you both to knock it off. What can you do? So wait, how does personalized video work, and, more importantly, how can you get a 3x higher response rate with your own sales cycle?

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. If you are just coming to the CASL party, you may have some significant work to do. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. Permission and how it was obtained is the key to understanding when and how you can communicate with customers and prospects.

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

When you send emails and text messages without the recipient’s prior permission, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act strictly requires the email makes it clear that what the recipient is receiving is advertising.

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