10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. By Niti Shah.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Who Can Sue Under CAN-SPAM?

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information.

Deleting is More than Ok – It’s Key to Clean Data

ANNUITAS

A great deal of work goes into a successful program, especially one that wins a Markie, so there is no single answer. Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Blog CAN-Spam compliance delete Eloqua Markie email best practice

Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. The CAN-SPAM act requirements go well beyond that.). Everyone hates email.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. You also can enlist the help of your contacts to ensure your message is reaching the right people.

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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it.

GDPR and Email: Part 1, an Overview

Goolara

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

Top 5 must-dos for a successful referral program

Amplifinity

Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM. After much hard work, the customer launched a cool new referral platform that met their requirements.

The Past Year in Email

Goolara

It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. Is Cold Email SPAM? Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. I know you’re working on …”. “I’ve

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Building Email Lists In The Era Of GDPR

LeadGnome

But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads. ” More on how that works next. Here’s how it works.

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How We Learn – One Size Doesn’t Fit All

ANNUITAS

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. Workshops, hands-on keyboard training sessions and live trainings work best for these learners.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003.

Is It Time for a Pay-to-Play Email “Stamp”?

Act-On

We did and it didn’t work. and AOL by Verizon are we nearing the moment that a true “pay to deliver” solution could be in the works? In 2003, before CAN-SPAM, many of us (okay, me) were still naïve, hoping for an email utopia landscape where we could all get along.

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The Customer Is Always Right: Email Marketing Spam Edition

Modern Marketing

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Recently, Microsoft detailed this strategy within their own Spam Fighters program. Or non-spam?

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The B2B marketing ironies of our time

Biznology

Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

Pro Tip: Personalizing Emails for Your Sales Staff

Goolara

Having the salespeople send out personal emails might work for a small company with little or no client interaction, but personal emails can quickly turn into a burden for the salespeople—whose time could be better spent engaging in actual sales—and a headache for the marketing to keep track of.

Email Deliverability Drives Revenue

ANNUITAS

The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . It’s always changing, so this means marketers must always be testing and be aware of changing laws regarding CAN-SPAM and other compliance and privacy related issues that affect digital marketers. Testing can help improve deliverability viability, so don’t despair. Volumes: smaller volumes work better.

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

While it works wonders,” Bruckstein says, “you’ll need accurate location data to: Plan and budget for your campaign. Ensure you can deliver what you intend. State and county laws can be tricky!). Location data can maximize your event marketing efforts, too.

5 Vital Email Deliverability Tips for 2019

Hatchbuck

So too have the powers that be who are in charge of deciding what ends up in front of us and what ends up in spam. For the most part, this shift is a good thing — we could all use a little bit less spam.

3 Major Marketing Automation Misconceptions

ANNUITAS

It can be, though it’s important to keep in mind that with great power comes great responsibility. Marketing automation is not a license to SPAM-. Not to mention, spamming your database does more harm than good.

So What Exactly IS Inbound Marketing?

The Forward Observer

In truth, most business owners and managers are not familiar with the term and how it can benefit their business. Now , thanks to the Internet, buyers can research the product without having to first go to the seller. Does it work?

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

“What can I do to reduce unsubscribes?” If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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Everything To Know About Cold Email Marketing

US Data Corporation

This guide will go over what you need to know about it, how to approach it, and how your business can benefit from it. The blacklist is what separates legitimate emails from spam emails. They can all impact deliverability for your emails.”. Avoid Looking Like Spam.

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7 Elements of a Brilliant HTML Email Template

Hatchbuck

While the right emails have the potential to create impressive revenue increases, missing out on important details can cause the unsubscribe button to work overtime. An effective HTML email template can set your email apart from the masses. A swipe file for email subject lines would include templatized versions of only your top performing email subject lines, so you can come back to it and re-use similar structures for future campaigns.

Marketing in Canada? You Must Comply with New Law by July 1, 2014.

Marketing Action

The hammer fell on Wednesday, December 4 th : Canada’s Anti-Spam Law (CASL) regulations were officially published, putting the marketing industry on notice that Canada means business when it comes to driving out spammers, phishers, and identity thieves. CASL versus CAN-SPAM.

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

It’s Cheap, Easy And You Can Get It Right Away. With just the swipe of a credit card, you can have thousands of email addresses available, and who knows – maybe you’ll get lucky. Here’s why that approach can be the kiss of death. It’s called the CAN-SPAM Act of 2003.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. You talk to friends about your work and only slowly realize they have no idea what you are talking about.

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Is Outbound Marketing Dead?

The Forward Observer

Examples include advertising, cold calling, direct mail, email spamming, etc. These days, consumers can avoid a lot more marketing messages than before. For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Now, thanks to the Internet, buyers can research the product without having to first go to the seller. Does inbound marketing work?

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? These days, consumers can avoid a lot more marketing messages than before. For that we can thank DVRs, satellite radio, MP3 players, Caller ID, Do Not Call Lists, Do Not Mail Lists, CAN-SPAM legislation, Internet ad pop up blockers and RSS readers. Does inbound marketing work? You Can Increase Your Speed.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. So you can send them your email newsletters, right?

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The Year in Email

Goolara

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. You can click on that unsubscribe link all day and nothing will happen. This is either badly designed spam, or phishing or both.

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